Logo - springer
Slogan - springer

Springer Gabler - Logistik | Sourcing of Services - International Aspects and Complex Categories

Sourcing of Services

International Aspects and Complex Categories

Bals, Lydia

2008, XV, 119 p.

Available Formats:
eBook
Information

Springer eBooks may be purchased by end-customers only and are sold without copy protection (DRM free). Instead, all eBooks include personalized watermarks. This means you can read the Springer eBooks across numerous devices such as Laptops, eReaders, and tablets.

You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal.

After the purchase you can directly download the eBook file or read it online in our Springer eBook Reader. Furthermore your eBook will be stored in your MySpringer account. So you can always re-download your eBooks.

 
$79.99

(net) price for USA

ISBN 978-3-8349-8146-2

digitally watermarked, no DRM

Included Format: PDF

download immediately after purchase


learn more about Springer eBooks

add to marked items

Softcover
Information

Softcover (also known as softback) version.

You can pay for Springer Books with Visa, Mastercard, American Express or Paypal.

Standard shipping is free of charge for individual customers.

 
$109.00

(net) price for USA

ISBN 978-3-8349-1190-2

free shipping for individuals worldwide

usually dispatched within 3 to 5 business days


add to marked items

Companies are increasingly sourcing services from third party providers on a global level. Nevertheless, the academic research on phenomena such as offshoring, international purchasing and the sourcing of certain specific categories is still scarce.

Lydia Bals provides terminological clarity regarding the field of offshoring. She identifies different types of offshoring, concluding that the buy option of offshore outsourcing versus hybrid or make options is directly related to purchasing. Her in-depth analysis specifically focuses on the sourcing of marketing services. In this context, the investigations of purchasing/marketing integration provide a conceptual model of barriers to purchasing involvement in sourcing of services. Moreover, the author seeks to shed light on issues of providing incentives for advertising agencies from an agency theory perspective. The case study illustrates that the measures taken against an initially problematic situation in the purchase of advertising agency services correspond with the theoretically identified solution mechanisms.

Content Level » Research

Keywords » Supply Management - buying - dvertising agency - international purchasing - marketing - offshoring

Related subjects » Logistik

Table of contents 

Offshoring: Dimensions and Diffusion of a New Business Concept, Barriers of Purchasing Involvement in Marketing Service Procurement, A Theoretical Approach to Problems in Buying Agency Services

Popular Content within this publication 

 

Articles

Read this Book on Springerlink

Services for this book

New Book Alert

Get alerted on new Springer publications in the subject area of Procurement.