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Springer Gabler - Logistik | Sourcing of Services - International Aspects and Complex Categories

Sourcing of Services

International Aspects and Complex Categories

Bals, Lydia

2008, XV, 119 p.

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Companies are increasingly sourcing services from third party providers on a global level. Nevertheless, the academic research on phenomena such as offshoring, international purchasing and the sourcing of certain specific categories is still scarce.

Lydia Bals provides terminological clarity regarding the field of offshoring. She identifies different types of offshoring, concluding that the buy option of offshore outsourcing versus hybrid or make options is directly related to purchasing. Her in-depth analysis specifically focuses on the sourcing of marketing services. In this context, the investigations of purchasing/marketing integration provide a conceptual model of barriers to purchasing involvement in sourcing of services. Moreover, the author seeks to shed light on issues of providing incentives for advertising agencies from an agency theory perspective. The case study illustrates that the measures taken against an initially problematic situation in the purchase of advertising agency services correspond with the theoretically identified solution mechanisms.

Content Level » Research

Keywords » Supply Management - buying - dvertising agency - international purchasing - marketing - offshoring

Related subjects » Logistik

Table of contents 

Offshoring: Dimensions and Diffusion of a New Business Concept, Barriers of Purchasing Involvement in Marketing Service Procurement, A Theoretical Approach to Problems in Buying Agency Services

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