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Table of contents (6 chapters)
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Front Matter
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Back Matter
About this book
Authors and Affiliations
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St. Gallen, Schweiz
Alexander Schagen
About the author
Dr. Alexander Schagen promovierte bei Prof. Dr. Christian Belz am Institut für Marketing der Universität St.Gallen (HSG). Er leitet dort Praxis- und Forschungsprojekte zum Thema Reales Marketing und Kundeninteraktionen.
Bibliographic Information
Book Title: Zur Qualität von Inbound Centers im Marketing
Book Subtitle: Typen - Wirkungen – Implikationen
Authors: Alexander Schagen
DOI: https://doi.org/10.1007/978-3-8349-4367-5
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Gabler Verlag | Springer Fachmedien Wiesbaden 2013
Softcover ISBN: 978-3-8349-4366-8Published: 25 September 2012
eBook ISBN: 978-3-8349-4367-5Published: 09 December 2012
Edition Number: 1
Number of Pages: XIV, 257
Number of Illustrations: 54 b/w illustrations
Topics: IT in Business