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Table of contents (6 chapters)
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Front Matter
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Back Matter
About this book
About the author
Bibliographic Information
Book Title: Die Wirkung von Glaubwürdigkeit in der Marketingkommunikation
Book Subtitle: Eine Analyse der kurz- und langfristigen Effekte
Authors: Franziska Küster-Rohde
Series Title: Marketing-Management
DOI: https://doi.org/10.1007/978-3-8349-8493-7
Publisher: Gabler Verlag Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2010
Softcover ISBN: 978-3-8349-2116-1Published: 11 February 2010
eBook ISBN: 978-3-8349-8493-7Published: 26 March 2010
Edition Number: 1
Number of Pages: XV, 176
Number of Illustrations: 26 b/w illustrations