Overview
- Wirtschaftswissenschaftliche Studie
Part of the book series: Innovatives Markenmanagement (INMA, volume 45)
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Table of contents (5 chapters)
Keywords
About this book
Authors and Affiliations
About the author
Dr. Wulf Stolle promovierte bei Prof. Dr. Christoph Burmann am Lehrstuhl für innovatives Markenmanagement (LiM) der Universität Bremen.
Bibliographic Information
Book Title: Global Brand Management
Book Subtitle: Eine konzeptionell-empirische Analyse von Automobil-Markenimages in Brasilien, China, Deutschland, Russland und den USA
Authors: Wulf Stolle
Series Title: Innovatives Markenmanagement
DOI: https://doi.org/10.1007/978-3-8349-4139-8
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Springer Fachmedien Wiesbaden 2013
Softcover ISBN: 978-3-8349-4138-1Published: 23 May 2013
eBook ISBN: 978-3-8349-4139-8Published: 06 December 2013
Series ISSN: 2627-1109
Series E-ISSN: 2627-1117
Edition Number: 1
Number of Pages: XXXIX, 479
Number of Illustrations: 115 b/w illustrations