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Table of contents (6 chapters)
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Front Matter
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Back Matter
About this book
About the author
Bibliographic Information
Book Title: Kommunikationscontrolling in Verbindung mit Zielgrößen des Markenwertes
Book Subtitle: Eine methodische Herangehensweise und Prüfung an einem Fallbeispiel
Authors: Eva Julia Pfefferkorn
Series Title: Basler Schriften zum Marketing
DOI: https://doi.org/10.1007/978-3-8349-8389-3
Publisher: Gabler Verlag Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2009
Softcover ISBN: 978-3-8349-1950-2
eBook ISBN: 978-3-8349-8389-3
Edition Number: 1
Number of Pages: XXIV, 374
Number of Illustrations: 99 b/w illustrations