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Part of the book series: Bochumer Beiträge zur Unternehmensführung und Unternehmensforschung (BBUU, volume 16)
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Table of contents (3 chapters)
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Front Matter
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Back Matter
Bibliographic Information
Book Title: Direktvertrieb in der Investitionsgüterindustrie
Book Subtitle: Eine Marketing-Entscheidung
Authors: Klaus Backhaus
Series Title: Bochumer Beiträge zur Unternehmensführung und Unternehmensforschung
DOI: https://doi.org/10.1007/978-3-663-13498-5
Publisher: Gabler Verlag Wiesbaden
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eBook Packages: Springer Book Archive
Copyright Information: Springer Fachmedien Wiesbaden 1974
Softcover ISBN: 978-3-409-36551-2Published: 01 January 1974
eBook ISBN: 978-3-663-13498-5Published: 12 June 2019
Series ISSN: 0175-7105
Edition Number: 1
Number of Pages: 213
Number of Illustrations: 2 b/w illustrations
Topics: Business and Management, general