Logo - springer
Slogan - springer

Springer Gabler - BWL | The Social Web in the Hotel Industry - The Impact of the Social Web on the Information Process

The Social Web in the Hotel Industry

The Impact of the Social Web on the Information Process of German Hotel Guests

Chehimi, Nadine

2014, XXIV, 183 p. 79 illus.

Available Formats:
eBook
Information

Springer eBooks may be purchased by end-customers only and are sold without copy protection (DRM free). Instead, all eBooks include personalized watermarks. This means you can read the Springer eBooks across numerous devices such as Laptops, eReaders, and tablets.

You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal.

After the purchase you can directly download the eBook file or read it online in our Springer eBook Reader. Furthermore your eBook will be stored in your MySpringer account. So you can always re-download your eBooks.

 
$69.99

(net) price for USA

ISBN 978-3-658-04544-9

digitally watermarked, no DRM

Included Format: PDF

download immediately after purchase


learn more about Springer eBooks

add to marked items

Softcover
Information

Softcover (also known as softback) version.

You can pay for Springer Books with Visa, Mastercard, American Express or Paypal.

Standard shipping is free of charge for individual customers.

 
$89.99

(net) price for USA

ISBN 978-3-658-04543-2

free shipping for individuals worldwide

usually dispatched within 3 to 5 business days


add to marked items

  • Publication in the field of economic science

The social web is defined as the social part of the Internet that enables (personally unknown) people to socially interact with each other in order to cherish friendships and make new acquaintances. The social web’s current significance exceeds this initial focus, by also encompassing corporate and commercial activities. Nadine Chehimi examines to what extent the social web influences the information process of German hotel guests. In addition to the presentation of the social web’s development and current state of use, general and tourist information processes as well as the German hotel market are described. With the help of a standardized guest survey, the author presents the exact role the social web currently plays in the tourist information search.

    

Contents

  • The social web
  • Tourist information search
  • The German hotel market

  

Target Groups

  • Lecturers and students of marketing, communication and tourism
  • Hoteliers and marketing specialists

 

The Author

Nadine Chehimi is currently working as project manager for Customer Relationship Management for a hotel chain.

Content Level » Research

Keywords » The German hotel market - The social web - Tourist information search

Related subjects » BWL - Marketing & Sales

Table of contents / Sample pages 

Popular Content within this publication 

 

Articles

Read this Book on Springerlink

Services for this book

New Book Alert

Get alerted on new Springer publications in the subject area of Business & Management Science.