Authors:
- Wirtschaftswissenschaftliche Studie
- Includes supplementary material: sn.pub/extras
Part of the book series: Marken- und Produktmanagement (MPM)
Buy it now
Buying options
Tax calculation will be finalised at checkout
Other ways to access
This is a preview of subscription content, log in via an institution to check for access.
Table of contents (5 chapters)
-
Front Matter
-
Back Matter
About this book
Authors and Affiliations
-
Universität Gießen, Gießen, Germany
Olga Spomer
About the author
Bibliographic Information
Book Title: Mental Convenience bei Produktlinien
Book Subtitle: Kognitiv entlastende Gestaltung der Informationsdarbietung auf Produktverpackungen von FMCGs
Authors: Olga Spomer
Series Title: Marken- und Produktmanagement
DOI: https://doi.org/10.1007/978-3-658-04254-7
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Springer Fachmedien Wiesbaden 2014
Softcover ISBN: 978-3-658-04253-0Published: 09 December 2013
eBook ISBN: 978-3-658-04254-7Published: 22 November 2013
Edition Number: 1
Number of Pages: XXX, 390
Number of Illustrations: 54 b/w illustrations, 5 illustrations in colour
Topics: Business and Management, general, Marketing, Market Research/Competitive Intelligence