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Table of contents (4 chapters)
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Front Matter
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Back Matter
About this book
Authors and Affiliations
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Arbeitsbereich Marketing und Innovation, Universität Hamburg, Hamburg, Germany
Axel Averdung
About the author
Bibliographic Information
Book Title: Erfolgreiches Management von Marketingagenturen im Wandel
Book Subtitle: Differenzierende Kompetenzen als strategischer Wettbewerbsvorteil
Authors: Axel Averdung
DOI: https://doi.org/10.1007/978-3-658-04252-3
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Springer Fachmedien Wiesbaden 2014
Softcover ISBN: 978-3-658-04251-6Published: 18 November 2013
eBook ISBN: 978-3-658-04252-3Published: 31 October 2013
Edition Number: 1
Number of Pages: XIX, 471
Number of Illustrations: 19 b/w illustrations, 2 illustrations in colour
Topics: Business and Management, general, Business Strategy/Leadership, Marketing, Management