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Best Practices in Marketing and their Impact on Quality of Life

  • Book
  • © 2013

Overview

Editors:
  1. Helena Alves

    1. , Department of Business and Economics, University of Beira Interior, Covilhã, Portugal

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    You can also search for this editor in PubMed   Google Scholar

  2. José Luis Vázquez

    1. University of León, Leon, Spain

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    You can also search for this editor in PubMed   Google Scholar

  • Covers a marketing area of increasing development and interest
  • Provides case studies on marketing best practices and its impact on Quality of Life
  • Includes brief theory notes helping to obtain a better understanding of Marketing

Part of the book series: Applying Quality of Life Research (BEPR)

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Table of contents (16 chapters)

  1. Front Matter

    Pages i-xiv
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  2. Theoretical Note and Summaries

    1. Front Matter

      Pages 1-1
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    2. Quality-of-Life Marketing: An Introduction to the Topic

      • Helena Alves, José Luis Vázquez
      Pages 3-15

  3. Cases

    1. Front Matter

      Pages 17-17
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    2. Case 1: The Alliance for Appalachia

      • Walter Wymer
      Pages 19-32

    3. Case 2: Stakeholders’ Reactions to an Upstream Intervention to Improve Children’s Diets

      • Simone Pettigrew, Melanie Pescud
      Pages 33-43

    4. Case 3: Marketing Strategy of Museums: The Case of the New Acropolis Museum in Athens, Greece

      • Rodoula H. Tsiotsou, Eleni P. Mavragani
      Pages 45-62

    5. Case 4: Communicating Town

      • Anna Vaňová, Alica Božíková, Miroslav Foret
      Pages 63-78

    6. Case 5: Get Your Life into Gear

      • Sinead Duane, Christine Domegan
      Pages 79-101

    7. Case 6: Development of a Marketing Strategy for German Minority Association in Croatia

      • Mirna Leko Šimić, Renata Trischler
      Pages 103-117

    8. Case 7: Place Marketing and Residents’ Perceptions of Improvements on Quality of Life

      • Helena Alves, José Luis Vázquez
      Pages 119-134

    9. Case 8: Relationship Marketing in the Local Authority

      • Katarína Petríková, Anna Vaňová
      Pages 135-153

    10. Case 9: The Role of Health Marketing in Educating the Demand for the Public Hospital Emergency Services

      • Juan Miguel Rey-Pino
      Pages 155-176

    11. Case 10: Hagar: From Darkness to Hope in Cambodia

      • Coralie Nancarrow, Dave Webb, Rebecca Larsen, Sean Wrigley
      Pages 177-192

    12. Case 11: Increasing Organ Donation: The Case for Social Marketing

      • Maurice Murphy, Ronan O’ Sullivan
      Pages 193-207

    13. Case 12: How a Municipality Can Serve the Elderly Public: The Case of the Ages Space (ESPAÇO DAS IDADES)

      • Arminda do Paço
      Pages 209-218

    14. Case 13: Preventing Diabetes-Related Amputations

      • Jessica Price
      Pages 219-229

    15. Case 14: Qimaavik Women’s Shelter

      • Anne M. Lavack
      Pages 231-240

    16. Case 15: Improving Employees’ Quality of Life

      • M. Isabel Sánchez-Hernández, María Purificación García-Miguélez
      Pages 241-254

  4. Back Matter

    Pages 255-260
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Keywords

About this book

This book is based on the premise that marketing is central to understanding and advancing companies, businesses, countries, major economic areas and every-day problems. It opposes the view held by some social scientists that the positive effects of marketing in a society are a product of capitalist enterprises and that marketing involves excessive exploitation and is a tool for creating and maintaining their power structures. To illustrate its point, the book examines successful marketing practices with implications for consumers’ quality of life. Its compilation of cases from all over the world provides a unique and concise review of best practices in marketing and their impact on QOL. Each case in the book presents a specific social problem and discusses details of the marketing strategy adopted to resolve it, as well as the results obtained both for society at large and in terms of the citizens’ quality of life. In addition, each case addresses the theoretical background of thespecific area of marketing used in the case.

Editors and Affiliations

  • , Department of Business and Economics, University of Beira Interior, Covilhã, Portugal

    Helena Alves

  • University of León, Leon, Spain

    José Luis Vázquez

About the editors

Helena Alves is assistant professor at the University of Beira Interior, Portugal. She has a PhD in Management and she has been doing research in the area of public and nonprofit marketing. Currently she is editor of the International Review on Public and nonprofit marketing. She Is member of several editorial boards, namely of The service Industries Journal, of the Journal of Business Excellence, of the International Entrepreneurship and Management Journal, and of the Journal of Service Science and Management. She has published some articles in The Service Industries Journal, Total Quality Management, International Review on Public and non-Profit Marketing, Management Decision, Journal of Educational Management, and Services Business, among others, and has authored and co-authored some book chapters.



Bibliographic Information

  • Book Title: Best Practices in Marketing and their Impact on Quality of Life

  • Editors: Helena Alves, José Luis Vázquez

  • Series Title: Applying Quality of Life Research

  • DOI: https://doi.org/10.1007/978-94-007-5878-0

  • Publisher: Springer Dordrecht

  • eBook Packages: Humanities, Social Sciences and Law, Social Sciences (R0)

  • Copyright Information: Springer Science+Business Media Dordrecht 2013

  • Hardcover ISBN: 978-94-007-5877-3Published: 18 June 2013

  • Softcover ISBN: 978-94-017-8417-7Published: 16 July 2015

  • eBook ISBN: 978-94-007-5878-0Published: 04 June 2013

  • Series ISSN: 2213-994X

  • Series E-ISSN: 2213-9958

  • Edition Number: 1

  • Number of Pages: XIV, 260

  • Number of Illustrations: 44 b/w illustrations

  • Topics: Quality of Life Research, Marketing

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