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New & Forthcoming Titles | International Series in Quantitative Marketing (Titles in this series)

International Series in Quantitative Marketing

International Series in Quantitative Marketing

Series Ed.: Eliashberg, Jehoshua

ISSN: 0923-6716

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  • Advanced Methods for Modeling Markets
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    Advanced Methods for Modeling Markets

    Series: International Series in Quantitative Marketing

    Leeflang, P., Wieringa, J.E., Bijmolt, T.H.A., Pauwels, K.H. (Eds.) 2017

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    ISBN 978-3-319-53469-5
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    ISBN 978-3-319-53467-1
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  • Modeling Markets
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    • eBook
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      $179.00
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    Modeling Markets

    Analyzing Marketing Phenomena and Improving Marketing Decision Making

    Series: International Series in Quantitative Marketing

    Leeflang, P., Wieringa, J.E., Bijmolt, T.H.A., Pauwels, K.H. 2015

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    ISBN 978-1-4939-2086-0
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    ISBN 978-1-4939-2085-3
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    ISBN 978-1-4939-4087-5
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  • Innovation and Marketing in the Pharmaceutical Industry
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    • eBook
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    Innovation and Marketing in the Pharmaceutical Industry

    Emerging Practices, Research, and Policies

    Series: International Series in Quantitative Marketing, Vol. 20

    Ding, Min, Eliashberg, Jehoshua, Stremersch, Stefan (Eds.) 2014

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    ISBN 978-1-4614-7801-0
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    ISBN 978-1-4614-7800-3
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    ISBN 978-1-4939-5230-4
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  • Building Models for Marketing Decisions
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    Building Models for Marketing Decisions

    Series: International Series in Quantitative Marketing, Vol. 9

    Leeflang, P., Wittink, D.R., Wedel, M., Naert, P.A. 2000

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    ISBN 978-1-4615-4050-2
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    ISBN 978-0-7923-7813-6
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  • Marketing Research and Modeling: Progress and Prospects
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      $169.00
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      $259.00
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      $219.00
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    • eBook
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      $219.00
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    Marketing Research and Modeling: Progress and Prospects

    A Tribute to Paul E. Green

    Series: International Series in Quantitative Marketing, Vol. 14

    Wind, Yoram, Green, Paul E. (Eds.) 2004

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    ISBN 978-0-387-28692-1
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    ISBN 978-1-4020-7596-4
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    ISBN 978-0-387-24308-5
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  • Dynamic Models of Advertising Competition
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      $109.00
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      $179.00
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      $149.00
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    • eBook
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      $109.00
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      $179.00
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      $149.00
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    Dynamic Models of Advertising Competition

    Open- and Closed-Loop Extensions

    Series: International Series in Quantitative Marketing, Vol. 4

    Erickson, Gary 1991

    Price from $109.00
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    ISBN 978-94-017-1314-6
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    ISBN 978-0-7923-9146-3
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    ISBN 978-94-017-1316-0
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  • Research traditions in marketing
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      $319.00
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    • eBook
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    Research traditions in marketing

    Series: International Series in Quantitative Marketing, Vol. 5

    Laurent, Gilles, Lilien, Gary L., Pras, Bernard (Eds.) 1994

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    ISBN 978-94-011-1402-8
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    ISBN 978-0-7923-9388-7
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    ISBN 978-94-010-4615-2
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  • Dynamic Models of Advertising Competition
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      $129.00
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      $209.00
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      $169.00
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    • eBook
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      $209.00
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      $169.00
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    Dynamic Models of Advertising Competition

    Series: International Series in Quantitative Marketing, Vol. 13

    Erickson, Gary 2003

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    ISBN 978-1-4615-1031-4
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    ISBN 978-1-4020-7267-3
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    ISBN 978-1-4613-5360-7
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  • Marketing Management Support Systems
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      $259.00
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      $229.00
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    • eBook
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      $229.00
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    Marketing Management Support Systems

    Principles, Tools, and Implementation

    Series: International Series in Quantitative Marketing, Vol. 10

    Wierenga, Berend, van Bruggen, Gerrit 2000

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    ISBN 978-1-4615-4595-8
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    ISBN 978-0-7923-8615-5
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    $229.00 (net)
    ISBN 978-1-4613-7076-5
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  • Market Segmentation
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    Market Segmentation

    Conceptual and Methodological Foundations

    Series: International Series in Quantitative Marketing, Vol. 8

    Wedel, Michel, Kamakura, Wagner A. 2000

    Price from $209.00
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    ISBN 978-1-4615-4651-1
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    ISBN 978-0-7923-8635-3
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    ISBN 978-1-4613-7104-5
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