Book titles in this series
-
-
Fashion Marketing in Emerging Economies Volume I
Brand, Consumer and Sustainability Perspectives
- Editors:
-
- Frederica Brooksworth
- Emmanuel Mogaji
- Genevieve Bosah
- Copyright: 2023
Available Renditions
- Hard cover
- Soft cover
- eBook
-
Contemporary Retail Marketing in Emerging Economies
The Case of Ghana’s Supermarket Chains
- Authors:
-
- David Eshun Yawson
- Fred A. Yamoah
- Copyright: 2022
Available Renditions
- Hard cover
- Soft cover
- eBook
-
Digital Business in Africa
Social Media and Related Technologies
- Editors:
-
- Ogechi Adeola
- Jude N. Edeh
- Robert E. Hinson
- Copyright: 2022
Available Renditions
- Hard cover
- Soft cover
- eBook
-
Marketing Communications and Brand Development in Emerging Markets Volume II
Insights for a Changing World
- Editors:
-
- Ogechi Adeola
- Robert E. Hinson
- A. M. Sakkthivel
- Copyright: 2022
Available Renditions
- Hard cover
- Soft cover
- eBook
-
Marketing Communications and Brand Development in Emerging Economies Volume I
Contemporary and Future Perspectives
- Editors:
-
- Ogechi Adeola
- Robert E. Hinson
- A M Sakkthivel
- Copyright: 2022
Available Renditions
- Hard cover
- Soft cover
- eBook
-
Digital Service Delivery in Africa
Platforms and Practices
- Editors:
-
- Ogechi Adeola
- Jude N. Edeh
- Robert E. Hinson
- Fulufhelo Netswera
- Copyright: 2022
Available Renditions
- Hard cover
- Soft cover
- eBook
-
Green Marketing in Emerging Economies
A Communications Perspective
- Editors:
-
- Emmanuel Mogaji
- Ogechi Adeola
- Isaiah Adisa
- Robert E. Hinson
- Copyright: 2022
Available Renditions
- Hard cover
- Soft cover
- eBook
-
Marketing Communications in Emerging Economies, Volume II
Conceptual Issues and Empirical Evidence
- Editors:
-
- Thomas Anning-Dorson
- Robert E. Hinson
- Stanley Coffie
- Genevieve Bosah
- Copyright: 2022
Available Renditions
- Hard cover
- Soft cover
- eBook
-
Marketing Tourist Destinations in Emerging Economies
Towards Competitive and Sustainable Emerging Tourist Destinations
- Editors:
-
- Ishmael Mensah
- Kandappan Balasubramanian
- Mohd Raziff Jamaluddin
- Gina Alcoriza
- Copyright: 2022
Available Renditions
- Hard cover
- Soft cover
- eBook