Editors

Series Editor
  • Marin A. Marinov
  • Svetla T. Marinova

About the Editor

Marin Marinov is Professor of International Business at Aalborg University. He has held a number of professorial appointments worldwide, including Germany, Sweden, Denmark, Bulgaria, USA, Finland, France, Portugal, China, and Spain. His research encompasses internationalization of businesses, strategies of multinational corporations, business development in emerging markets and CEE, business policy and strategy, and research in curricula development for business education. Professor Marinov has consulted for multinational firms and national governments on topics related to strategies in the process of internationalization. He has published eight books, numerous book chapters and more than sixty articles in refereed academic journals.

 

Svetla Marinova is Associate Professor at Aalborg University where her research focuses on the internationalization of emerging economies and firms and the role of company internationalization and foreign direct investment in fostering sustainable business development and growth. She has been involved in research on outward foreign direct investment, internationalization of SMEs from emerging markets (in SI-NET), attitudes toward advertising in emerging markets, the role of relationships and branding in emerging market contexts, and technology transfer in emerging markets (with Khan and Ramirez). Svetla is co-author of the first European Edition of International Business, a textbook that was specifically designed for the European context. She has published in European Journal of Marketing, International Marketing Review, Thunderbird International Business Review, Advances in International Management, Advances in International Marketing, Journal of Global Marketing, Journal of Euro-marketing, Journal of East-West Business, and Revista Faces, among others. Svetla has co-edited three books on FDI and internationalization of emerging economies and firms. She has also guest co-edited special issues of European Journal of Marketing (with Paliwoda) and of International Marketing Review.