Book titles in this series

The College Textbook Publishing Industry in the U.S. 2000-2022

The Search for Competitive Marketing Strategies
Authors:
Albert N. Greco
- Copyright: 2023
Available Renditions
- Hard cover
- eBook
The Marketisation of Higher Education

Concepts, Cases, and Criticisms
Editors:
John D. Branch
Bryan Christiansen
- Copyright: 2021
Available Renditions
- Hard cover
- Soft cover
- eBook
International Student Mobility and Access to Higher Education
Authors:
Or Shkoler
Edna Rabenu
Paul M.W. Hackett
Paul M. Capobianco
- Copyright: 2020
Available Renditions
- Hard cover
- Soft cover
- eBook
Rating Professors Online

How Culture, Technology, and Consumer Expectations Shape Modern Student Evaluations
Authors:
Pamela Leong
- Copyright: 2020
Available Renditions
- Hard cover
- Soft cover
- eBook
Understanding Branding in Higher Education

Marketing Identities
Authors:
Anthony Lowrie
- Copyright: 2018
Available Renditions
- Hard cover
- eBook