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New & Forthcoming Titles | Strategie, Marketing und Informationsmanagement

Strategie, Marketing und Informationsmanagement

Strategie, Marketing und Informationsmanagement

Reihen-Hrsg.: Wiedmann, Klaus-Peter

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  • Growing Brands Through Sponsorship
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      $69.99
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      Softcover
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      $89.99
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    • eBook
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      $69.99
      (net)

      Softcover
      usually dispatched within 3 to 5 business days

      $89.99
      (net)

    Growing Brands Through Sponsorship

    An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance

    Series: Strategie, Marketing und Informationsmanagement

    Gross, Philip 2015

    Preis ab $69.99
    Formate:
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    $69.99 (net)
    ISBN 978-3-658-07250-6
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    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $89.99 (net)
    ISBN 978-3-658-07249-0
    usually dispatched within 3 to 5 business days
    Softcover
    Softcover (also known as softback) version
  • Corporate Finance Management zur Etablierung junger Wachstumsunternehmen
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      $59.95
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      Softcover
      usually dispatched within 3 to 5 business days

      $79.95
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    • eBook
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      $59.95
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      Softcover
      usually dispatched within 3 to 5 business days

      $79.95
      (net)

    Corporate Finance Management zur Etablierung junger Wachstumsunternehmen

    Analyse, Gestaltung und Handlungsempfehlungen am Beispiel von Biotechnologie-Unternehmen

    Reihe: Strategie, Marketing und Informationsmanagement

    Heckemüller, Carsten 2004

    Preis ab $59.95
    Formate:
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    $59.95 (net)
    ISBN 978-3-322-81777-8
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    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $79.95 (net)
    ISBN 978-3-8244-8133-0
    usually dispatched within 3 to 5 business days
    Softcover
    Softcover (also known as softback) version
  • Markenbewertung bei Mergers & Acquisitions
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      $99.00
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      Softcover
      usually dispatched within 3 to 5 business days

      $129.00
      (net)
    • eBook
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      $99.00
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      Softcover
      usually dispatched within 3 to 5 business days

      $129.00
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    Markenbewertung bei Mergers & Acquisitions

    Analyse und Konzeption am Beispiel der Pharmaindustrie

    Reihe: Strategie, Marketing und Informationsmanagement

    Meissner, Sabine 2003

    Preis ab $99.00
    Formate:
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    $99.00 (net)
    ISBN 978-3-322-81653-5
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    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $129.00 (net)
    ISBN 978-3-8244-7984-9
    usually dispatched within 3 to 5 business days
    Softcover
    Softcover (also known as softback) version
  • Post-Merger Integration and the Management of Information and Communication Systems
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      $139.00
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      Softcover
      usually dispatched within 3 to 5 business days

      $179.00
      (net)
    • eBook
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      $139.00
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      Softcover
      usually dispatched within 3 to 5 business days

      $179.00
      (net)

    Post-Merger Integration and the Management of Information and Communication Systems

    An analytical framework and its application in tourism

    Series: Strategie, Marketing und Informationsmanagement

    Papathanassis, Alexis 2004

    Preis ab $139.00
    Formate:
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    $139.00 (net)
    ISBN 978-3-322-81879-9
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    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $179.00 (net)
    ISBN 978-3-8244-8245-0
    usually dispatched within 3 to 5 business days
    Softcover
    Softcover (also known as softback) version
  • Kompetenzorientierte Markenkooperationen von Energieversorgungsunternehmen im B2B-Kundenbereich
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      $69.99
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      Softcover
      usually dispatched within 3 to 5 business days

      $99.00
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    • eBook
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      $69.99
      (net)

      Softcover
      usually dispatched within 3 to 5 business days

      $99.00
      (net)

    Kompetenzorientierte Markenkooperationen von Energieversorgungsunternehmen im B2B-Kundenbereich

    Reihe: Strategie, Marketing und Informationsmanagement

    Peuser, Martina-Maria 2008

    Preis ab $69.99
    Formate:
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    $69.99 (net)
    ISBN 978-3-8349-9624-4
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    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
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    $99.00 (net)
    ISBN 978-3-8349-0837-7
    usually dispatched within 3 to 5 business days
    Softcover
    Softcover (also known as softback) version
  • Positionierung von Business-to-Business-Marken
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      $69.99
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      Softcover
      usually dispatched within 3 to 5 business days

      $89.99
      (net)
    • eBook
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      $69.99
      (net)

      Softcover
      usually dispatched within 3 to 5 business days

      $89.99
      (net)

    Positionierung von Business-to-Business-Marken

    Konzeption und empirische Analyse zur Rolle von Rationalität und Emotionalität

    Reihe: Strategie, Marketing und Informationsmanagement

    Bausback, Nadine 2007

    Preis ab $69.99
    Formate:
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    $69.99 (net)
    ISBN 978-3-8350-9625-7
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    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $89.99 (net)
    ISBN 978-3-8350-0820-5
    usually dispatched within 3 to 5 business days
    Softcover
    Softcover (also known as softback) version
  • Buchungsfristigkeit bei Pauschalreisen
    • eBook
      download immediately after purchase

      $69.99
      (net)

      Softcover
      usually dispatched within 3 to 5 business days

      $89.99
      (net)
    • eBook
      download immediately after purchase

      $69.99
      (net)

      Softcover
      usually dispatched within 3 to 5 business days

      $89.99
      (net)

    Buchungsfristigkeit bei Pauschalreisen

    Einflussfaktoren und Steuerung

    Reihe: Strategie, Marketing und Informationsmanagement

    Körber, Bastian 2006

    Preis ab $69.99
    Formate:
    Information
    $69.99 (net)
    ISBN 978-3-8350-9253-2
    download immediately after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $89.99 (net)
    ISBN 978-3-8350-0408-5
    usually dispatched within 3 to 5 business days
    Softcover
    Softcover (also known as softback) version


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