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New & Forthcoming Titles | Marketing-Management (Titel dieser Reihe)

Marketing-Management

Marketing-Management

Reihen-Hrsg.: Belz, C., Kuß, A., Rudolph, Th., Tomczak, T.

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  • Vertrieb im Industriegütergeschäft aus Anbietersicht
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      $79.99
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    Vertrieb im Industriegütergeschäft aus Anbietersicht

    Untersuchung erfolgskritischer Faktoren nach Geschäftstypen

    Reihe: Marketing-Management

    Weibel, Michael 2014

    Preis ab $59.99
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    $59.99 (net)
    ISBN 978-3-658-04866-2
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    Information
    $79.99 (net)
    ISBN 978-3-658-04865-5
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  • Online-Marktforschung
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      $69.99
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    Online-Marktforschung

    Eine Positionsbestimmung im Methodenkanon der Marktforschung unter Einsatz eines webbasierten Analytic Hierarchy Process (webAHP)

    Reihe: Marketing-Management

    Lütters, Holger 2004

    Preis ab $49.99
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    ISBN 978-3-322-97836-3
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    Information
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    ISBN 978-3-8244-8201-6
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  • Kundenwünsche im persönlichen Verkauf
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    Kundenwünsche im persönlichen Verkauf

    Eine empirische Analyse der Eindrucksbildung als Erfolgsfaktor

    Reihe: Marketing-Management

    Schuchert-Güler, Pakize 2001

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    ISBN 978-3-663-08684-0
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    ISBN 978-3-8244-7280-2
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  • Management strategischer Kooperationen zwischen Hersteller und Handel
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    Management strategischer Kooperationen zwischen Hersteller und Handel

    Konzeption und Realisierung von Efficient Consumer Response-Projekten

    Reihe: Marketing-Management

    Schmickler, Marc 2001

    Preis ab $49.99
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    ISBN 978-3-663-07716-9
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    ISBN 978-3-8244-7398-4
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  • Glaubwürdigkeit in der Marketingkommunikation
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      $69.95
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    Glaubwürdigkeit in der Marketingkommunikation

    Konzeption, Einflussfaktoren und Wirkungspotenzial

    Reihe: Marketing-Management

    Eisend, Martin 2003

    Preis ab $49.95
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    ISBN 978-3-322-90954-1
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    ISBN 978-3-8244-7981-8
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  • Profilierung von Dienstleistungsmarken in vertikalen Systemen
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      $99.00
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      Softcover
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      $129.00
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      $129.00
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    Profilierung von Dienstleistungsmarken in vertikalen Systemen

    Ein präferenzorientierter Beitrag zur Markenführung in der Touristik

    Reihe: Marketing-Management

    Meffert, Claudia 2002

    Preis ab $99.00
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    ISBN 978-3-322-81439-5
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    $129.00 (net)
    ISBN 978-3-8244-7720-3
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  • Die Rollenwahrnehmung des Dienstleistungskunden
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      $69.95
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    Die Rollenwahrnehmung des Dienstleistungskunden

    Determinanten und Wirkung der Kundenbeteiligung

    Reihe: Marketing-Management

    Hahn, Kathrin 2013

    Preis ab $49.95
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    ISBN 978-3-658-00563-4
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    ISBN 978-3-658-00562-7
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  • Sozialer Abstieg und Konsum
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      $79.99
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    Sozialer Abstieg und Konsum

    Auswirkungen finanzieller Verknappung auf das Konsumverhalten

    Reihe: Marketing-Management

    Wendt, Eva Diana 2010

    Preis ab $59.99
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    ISBN 978-3-8349-6029-0
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    $79.99 (net)
    ISBN 978-3-8349-2356-1
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  • Vertrauen in Kundenbeziehungen
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      $69.99
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      $89.99
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    • eBook
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      $69.99
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      $89.99
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    Vertrauen in Kundenbeziehungen

    Reihe: Marketing-Management

    Rossmann, Alexander 2010

    Preis ab $69.99
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    ISBN 978-3-8349-8843-0
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    $89.99 (net)
    ISBN 978-3-8349-2188-8
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  • Die Wirkung von Glaubwürdigkeit in der Marketingkommunikation
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      $69.99
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    Die Wirkung von Glaubwürdigkeit in der Marketingkommunikation

    Eine Analyse der kurz- und langfristigen Effekte

    Reihe: Marketing-Management

    Küster-Rohde, Franziska 2010

    Preis ab $49.99
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    ISBN 978-3-8349-8493-7
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    ISBN 978-3-8349-2116-1
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