Logo - springer
Slogan - springer

New & Forthcoming Titles | Marken- und Produktmanagement

Marken- und Produktmanagement

Marken- und Produktmanagement

Reihen-Hrsg.: Esch, F.-R., Decker, R., Herrmann, A., Sattler, H., Woratschek, H.

  • Titel dieser Reihe

Books & CD ROMs

Show all 45 results

  • Brand Communities
    • eBook
      download immediately after purchase

      $49.95
      (net)

      Softcover
      usually dispatched within 3 to 5 business days

      $69.95
      (net)
    • eBook
      download immediately after purchase

      $49.95
      (net)

      Softcover
      usually dispatched within 3 to 5 business days

      $69.95
      (net)

    Brand Communities

    Begriff, Grundmodell und Implikationen

    Reihe: Marken- und Produktmanagement

    Algesheimer, René 2004

    Preis ab $49.95
    Formate:
    Information
    $49.95 (net)
    ISBN 978-3-322-81741-9
    download immediately after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $69.95 (net)
    ISBN 978-3-8244-8090-6
    usually dispatched within 3 to 5 business days
    Softcover
    Softcover (also known as softback) version
  • Mental Convenience bei Produktlinien
    • eBook
      download immediately after purchase

      $59.99
      (net)

      Softcover
      usually dispatched within 3 to 5 business days

      $79.99
      (net)
    • eBook
      download immediately after purchase

      $59.99
      (net)

      Softcover
      usually dispatched within 3 to 5 business days

      $79.99
      (net)

    Mental Convenience bei Produktlinien

    Kognitiv entlastende Gestaltung der Informationsdarbietung auf Produktverpackungen von FMCGs

    Reihe: Marken- und Produktmanagement

    Spomer, Olga 2014

    Preis ab $59.99
    Formate:
    Information
    $59.99 (net)
    ISBN 978-3-658-04254-7
    download immediately after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $79.99 (net)
    ISBN 978-3-658-04253-0
    usually dispatched within 3 to 5 business days
    Softcover
    Softcover (also known as softback) version
  • Marktabgrenzung
    • eBook
      download immediately after purchase

      $49.99
      (net)

      Softcover
      usually dispatched within 3 to 5 business days

      $69.99
      (net)
    • eBook
      download immediately after purchase

      $49.99
      (net)

      Softcover
      usually dispatched within 3 to 5 business days

      $69.99
      (net)

    Marktabgrenzung

    Ein simultaner produkt- und nachfragerbezogener Ansatz

    Reihe: Marken- und Produktmanagement

    Kopsch, Anke 2001

    Preis ab $49.99
    Formate:
    Information
    $49.99 (net)
    ISBN 978-3-663-07968-2
    download immediately after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $69.99 (net)
    ISBN 978-3-8244-7399-1
    usually dispatched within 3 to 5 business days
    Softcover
    Softcover (also known as softback) version
  • Interne Markenführung
    • eBook
      download immediately after purchase

      $49.99
      (net)

      Softcover
      usually dispatched within 3 to 5 business days

      $69.99
      (net)
    • eBook
      download immediately after purchase

      $49.99
      (net)

      Softcover
      usually dispatched within 3 to 5 business days

      $69.99
      (net)

    Interne Markenführung

    Verankerung der Markenidentität im Mitarbeiterverhalten

    Reihe: Marken- und Produktmanagement

    Wittke-Kothe, Cornelia 2001

    Preis ab $49.99
    Formate:
    Information
    $49.99 (net)
    ISBN 978-3-663-07994-1
    download immediately after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $69.99 (net)
    ISBN 978-3-8244-7500-1
    usually dispatched within 3 to 5 business days
    Softcover
    Softcover (also known as softback) version
  • Portfolio-Werbung als Technik des Impression Management
    • eBook
      download immediately after purchase

      $69.99
      (net)

      Softcover
      usually dispatched within 3 to 5 business days

      $89.99
      (net)
    • eBook
      download immediately after purchase

      $69.99
      (net)

      Softcover
      usually dispatched within 3 to 5 business days

      $89.99
      (net)

    Portfolio-Werbung als Technik des Impression Management

    Eine Untersuchung zur gegenseitigen Stärkung von Dachmarke und Produktmarken in komplexen Markenarchitekturen

    Reihe: Marken- und Produktmanagement

    Brunner, Christian Boris 2013

    Preis ab $69.99
    Formate:
    Information
    $69.99 (net)
    ISBN 978-3-8349-4573-0
    download immediately after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $89.99 (net)
    ISBN 978-3-8349-4572-3
    usually dispatched within 3 to 5 business days
    Softcover
    Softcover (also known as softback) version
  • Weiterempfehlung und Kundenwert
    • eBook
      download immediately after purchase

      $49.99
      (net)

      Softcover
      usually dispatched within 3 to 5 business days

      $69.99
      (net)
    • eBook
      download immediately after purchase

      $49.99
      (net)

      Softcover
      usually dispatched within 3 to 5 business days

      $69.99
      (net)

    Weiterempfehlung und Kundenwert

    Ein Ansatz zur persönlichen Kommunikation

    Reihe: Marken- und Produktmanagement

    von Wangenheim, Florian 2003

    Preis ab $49.99
    Formate:
    Information
    $49.99 (net)
    ISBN 978-3-322-99222-2
    download immediately after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $69.99 (net)
    ISBN 978-3-8244-7856-9
    usually dispatched within 3 to 5 business days
    Softcover
    Softcover (also known as softback) version
  • Integriertes Branding
    • eBook
      download immediately after purchase

      $49.95
      (net)

      Softcover
      usually dispatched within 3 to 5 business days

      $69.95
      (net)
    • eBook
      download immediately after purchase

      $49.95
      (net)

      Softcover
      usually dispatched within 3 to 5 business days

      $69.95
      (net)

    Integriertes Branding

    Baupläne zur Gestaltung erfolgreicher Marken

    Reihe: Marken- und Produktmanagement

    Langner, Tobias 2003

    Preis ab $49.95
    Formate:
    Information
    $49.95 (net)
    ISBN 978-3-322-91444-6
    download immediately after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $69.95 (net)
    ISBN 978-3-8244-7814-9
    usually dispatched within 3 to 5 business days
    Softcover
    Softcover (also known as softback) version
  • Design and Brand
    • eBook
      download immediately after purchase

      $49.95
      (net)

      Softcover
      usually dispatched within 3 to 5 business days

      $69.95
      (net)
    • eBook
      download immediately after purchase

      $49.95
      (net)

      Softcover
      usually dispatched within 3 to 5 business days

      $69.95
      (net)

    Design and Brand

    The Influence of Product Form on the Formation of Brands

    Reihe: Marken- und Produktmanagement

    Kreuzbauer, Robert 2002

    Preis ab $49.95
    Formate:
    Information
    $49.95 (net)
    ISBN 978-3-322-89189-1
    download immediately after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $69.95 (net)
    ISBN 978-3-8244-7594-0
    usually dispatched within 3 to 5 business days
    Softcover
    Softcover (also known as softback) version
  • Bildkommunikation als Erfolgsfaktor bei Markenerweiterungen
    • eBook
      download immediately after purchase

      $49.95
      (net)

      Softcover
      usually dispatched within 3 to 5 business days

      $69.95
      (net)
    • eBook
      download immediately after purchase

      $49.95
      (net)

      Softcover
      usually dispatched within 3 to 5 business days

      $69.95
      (net)

    Bildkommunikation als Erfolgsfaktor bei Markenerweiterungen

    Reihe: Marken- und Produktmanagement

    Müller, Stephane 2002

    Preis ab $49.95
    Formate:
    Information
    $49.95 (net)
    ISBN 978-3-322-89188-4
    download immediately after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $69.95 (net)
    ISBN 978-3-8244-7633-6
    usually dispatched within 3 to 5 business days
    Softcover
    Softcover (also known as softback) version
  • Markenwahlverhalten
    • eBook
      download immediately after purchase

      $89.95
      (net)

      Softcover
      usually dispatched within 3 to 5 business days

      $119.00
      (net)
    • eBook
      download immediately after purchase

      $89.95
      (net)

      Softcover
      usually dispatched within 3 to 5 business days

      $119.00
      (net)

    Markenwahlverhalten

    Produkt-, persönlichkeits- und situationsbezogene Determinanten

    Reihe: Marken- und Produktmanagement

    Margin, Stephanie 2004

    Preis ab $89.95
    Formate:
    Information
    $89.95 (net)
    ISBN 978-3-322-81819-5
    download immediately after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $119.00 (net)
    ISBN 978-3-8244-8182-8
    usually dispatched within 3 to 5 business days
    Softcover
    Softcover (also known as softback) version


10 of 45