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Neue Perspektiven der marktorientierten Unternehmensführung

Neue Perspektiven der marktorientierten Unternehmensführung

Reihen-Hrsg.: Stock-Homburg, Ruth, Wieseke, Jan

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  • Innovationen im Zeitalter der Digitalisierung
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    Innovationen im Zeitalter der Digitalisierung

    Chancen und Herausforderungen für Topmanager und Mitarbeiter

    Reihe: Neue Perspektiven der marktorientierten Unternehmensführung

    Groß, Matthias 2017

    Preis ab $54.99
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    ISBN 978-3-658-18953-2
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    ISBN 978-3-658-18952-5
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  • Empathie im Kundenkontakt
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    Empathie im Kundenkontakt

    Einflussfaktoren, Erfolgsauswirkungen und Altersunterschiede als Kontextfaktoren

    Reihe: Neue Perspektiven der marktorientierten Unternehmensführung

    Rödiger, Kai 2017

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    ISBN 978-3-658-18158-1
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    ISBN 978-3-658-18157-4
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  • Zusammenarbeit in der Neuproduktentwicklung
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    Zusammenarbeit in der Neuproduktentwicklung

    Die Bedeutung von Macht aus einer intra- und interorganisationalen Perspektive

    Reihe: Neue Perspektiven der marktorientierten Unternehmensführung

    Reiferscheid, Ines 2016

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    ISBN 978-3-658-12039-9
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    ISBN 978-3-658-12038-2
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  • Die Vereinbarkeit von Arbeit und Familie von Führungskräften
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    Die Vereinbarkeit von Arbeit und Familie von Führungskräften

    Eine theoretische und empirische Betrachtung individueller Ansatzpunkte und Potenziale

    Reihe: Neue Perspektiven der marktorientierten Unternehmensführung

    Raida, Maxi 2016

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    ISBN 978-3-658-11833-4
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    ISBN 978-3-658-11832-7
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  • Organisationale Unterstützung zur Vereinbarkeit von Familie und Beruf
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    Organisationale Unterstützung zur Vereinbarkeit von Familie und Beruf

    Eine Untersuchung zentraler Zusammenhänge aus Topmanagement- und interkultureller Perspektive

    Reihe: Neue Perspektiven der marktorientierten Unternehmensführung

    Melanie Strecker, Marina 2016

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    ISBN 978-3-658-11839-6
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    ISBN 978-3-658-11838-9
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  • Top-down- und Bottom-up-Ansätze im Innovationsmanagement
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    Top-down- und Bottom-up-Ansätze im Innovationsmanagement

    Managerverhalten und funktionsübergreifende Zusammenarbeit als Innovationstreiber

    Reihe: Neue Perspektiven der marktorientierten Unternehmensführung

    Totzauer, Florian 2014

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    ISBN 978-3-658-06841-7
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    ISBN 978-3-658-06840-0
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  • Der Einfluss des Kundenverhaltens auf die Kundenzufriedenheit
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    Der Einfluss des Kundenverhaltens auf die Kundenzufriedenheit

    Eine Untersuchung des Kundenkontakts aus der Anforderungen-Ressourcen Perspektive

    Reihe: Neue Perspektiven der marktorientierten Unternehmensführung

    Bednarek, Marei 2014

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    ISBN 978-3-658-06579-9
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    ISBN 978-3-658-06578-2
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  • Produktvorankündigungen als Marketinginstrument
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    Produktvorankündigungen als Marketinginstrument

    Eine Untersuchung aus Kapitalmarktperspektive

    Reihe: Neue Perspektiven der marktorientierten Unternehmensführung

    Krüger, Thomas 2014

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    ISBN 978-3-658-06126-5
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    ISBN 978-3-658-06125-8
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  • Ausgewählte Problemfelder der Marktorientierung
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    Ausgewählte Problemfelder der Marktorientierung

    Der Einfluss von Dienstleistungen und Topmanagern auf die Innovativität von Unternehmen

    Reihe: Neue Perspektiven der marktorientierten Unternehmensführung

    Dreher, Sebastian 2014

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    ISBN 978-3-658-04328-5
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    ISBN 978-3-658-04327-8
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  • Implizite Führung im interkulturellen Kontext
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    Implizite Führung im interkulturellen Kontext

    Stand der Forschung, Erweiterung der Theorie und empirische Analyse

    Reihe: Neue Perspektiven der marktorientierten Unternehmensführung

    Özbek-Potthoff, Gülden 2013

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    ISBN 978-3-658-02233-4
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    ISBN 978-3-658-02232-7
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