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New & Forthcoming Titles | Neue Perspektiven der marktorientierten Unternehmensführung (Titel dieser Reihe)

Neue Perspektiven der marktorientierten Unternehmensführung

Neue Perspektiven der marktorientierten Unternehmensführung

Reihen-Hrsg.: Stock-Homburg, Ruth, Wieseke, Jan

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  • Top-down- und Bottom-up-Ansätze im Innovationsmanagement
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    Top-down- und Bottom-up-Ansätze im Innovationsmanagement

    Managerverhalten und funktionsübergreifende Zusammenarbeit als Innovationstreiber

    Reihe: Neue Perspektiven der marktorientierten Unternehmensführung

    Totzauer, Florian 2014

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    ISBN 978-3-658-06841-7
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    ISBN 978-3-658-06840-0
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  • Der Einfluss des Kundenverhaltens auf die Kundenzufriedenheit
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    Der Einfluss des Kundenverhaltens auf die Kundenzufriedenheit

    Eine Untersuchung des Kundenkontakts aus der Anforderungen-Ressourcen Perspektive

    Reihe: Neue Perspektiven der marktorientierten Unternehmensführung

    Bednarek, Marei 2014

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    ISBN 978-3-658-06579-9
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    ISBN 978-3-658-06578-2
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  • Produktvorankündigungen als Marketinginstrument
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    Produktvorankündigungen als Marketinginstrument

    Eine Untersuchung aus Kapitalmarktperspektive

    Reihe: Neue Perspektiven der marktorientierten Unternehmensführung

    Krüger, Thomas 2014

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    ISBN 978-3-658-06126-5
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    ISBN 978-3-658-06125-8
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  • Ausgewählte Problemfelder der Marktorientierung
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    Ausgewählte Problemfelder der Marktorientierung

    Der Einfluss von Dienstleistungen und Topmanagern auf die Innovativität von Unternehmen

    Reihe: Neue Perspektiven der marktorientierten Unternehmensführung

    Dreher, Sebastian 2014

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    ISBN 978-3-658-04328-5
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    ISBN 978-3-658-04327-8
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  • Implizite Führung im interkulturellen Kontext
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    Implizite Führung im interkulturellen Kontext

    Stand der Forschung, Erweiterung der Theorie und empirische Analyse

    Reihe: Neue Perspektiven der marktorientierten Unternehmensführung

    Özbek-Potthoff, Gülden 2013

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    ISBN 978-3-658-02233-4
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    ISBN 978-3-658-02232-7
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  • Strategisches Personalmanagement und demografischer Wandel
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    Strategisches Personalmanagement und demografischer Wandel

    Integration der Forschungsfelder und Erfolgsauswirkungen altersorientierter Konzepte

    Reihe: Neue Perspektiven der marktorientierten Unternehmensführung

    Dorozalla, Florian 2013

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    ISBN 978-3-658-02475-8
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    ISBN 978-3-658-02474-1
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  • An Integrative Approach to Innovation Management
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    An Integrative Approach to Innovation Management

    Patterns of Companies’ Innovation Orientation and Customer Responses to Product Program Innovativeness

    Series: Neue Perspektiven der marktorientierten Unternehmensführung

    Zacharias, Nicolas 2011

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    ISBN 978-3-8349-7042-8
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    ISBN 978-3-8349-3338-6
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  • Strategische Innovationsorientierung von Business-to-Business-Unternehmen
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    Strategische Innovationsorientierung von Business-to-Business-Unternehmen

    Eine implementierungsbezogene Perspektive

    Reihe: Neue Perspektiven der marktorientierten Unternehmensführung

    Six, Björn 2012

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    ISBN 978-3-8349-6251-5
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    ISBN 978-3-8349-3410-9
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  • Der Einfluss der Persönlichkeit von Topmanagern und der Unternehmenskultur auf den Unternehmenserfolg
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    Der Einfluss der Persönlichkeit von Topmanagern und der Unternehmenskultur auf den Unternehmenserfolg

    Eine empirische Analyse zentraler Mechanismen und Rahmenbedingungen

    Reihe: Neue Perspektiven der marktorientierten Unternehmensführung

    Roederer, Julia 2011

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    ISBN 978-3-8349-6234-8
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    $79.99 (net)
    ISBN 978-3-8349-3055-2
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  • Age Inclusion
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    Age Inclusion

    Erfolgsauswirkungen des Umgangs mit Mitarbeitern unterschiedlicher Altersgruppen in Unternehmen

    Reihe: Neue Perspektiven der marktorientierten Unternehmensführung

    Bieling, Gisela 2011

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    ISBN 978-3-8349-6204-1
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    ISBN 978-3-8349-2889-4
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