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New & Forthcoming Titles | Business-to-Business-Marketing (Titel dieser Reihe)

Business-to-Business-Marketing

Business-to-Business-Marketing

Reihen-Hrsg.: Backhaus, K., Büschken, J., Engelhardt, W.H., Fließ, S., Freiling, J., Günter, B., Jacob, F., Kleinaltenkamp, M., Plinke, W., Reckenfelderbäumer, M., Rese, M., Söllner, A., Voeth, M., Weiber, R., Gersch, M.

Books & CD ROMs

Show all 59 results

  • Verlässlichkeit als Beschaffungskriterium
    • eBook
      Immediate eBook download after purchase

      $69.99
      (net)

      Softcover
      Usually dispatched within 3 to 5 business days.

      $89.99
      (net)
    • eBook
      Immediate eBook download after purchase

      $69.99
      (net)

      Softcover
      Usually dispatched within 3 to 5 business days.

      $89.99
      (net)

    Verlässlichkeit als Beschaffungskriterium

    Signale für die Einhaltung von Anbieterversprechen im Business-to-Business-Bereich

    Reihe: Business-to-Business-Marketing

    Nolte, Philipp Johannes 2016

    Preis ab $69.99
    Formate:
    Information
    $69.99 (net)
    ISBN 978-3-658-13153-1
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $89.99 (net)
    ISBN 978-3-658-13152-4
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Marktorientierung in Business-to-Business-Märkten
    • eBook
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      $59.99
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      Softcover
      Usually dispatched within 3 to 5 business days.

      $79.99
      (net)
    • eBook
      Immediate eBook download after purchase

      $59.99
      (net)

      Softcover
      Usually dispatched within 3 to 5 business days.

      $79.99
      (net)

    Marktorientierung in Business-to-Business-Märkten

    Eine empirische Untersuchung von mehrstufigen Marketingstrategien

    Reihe: Business-to-Business-Marketing

    Claßen, Matthias 2016

    Preis ab $59.99
    Formate:
    Information
    $59.99 (net)
    ISBN 978-3-658-10914-1
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $79.99 (net)
    ISBN 978-3-658-10913-4
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Die Reputation interner Dienstleister in Konzernen
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      $59.99
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      Softcover
      Usually dispatched within 3 to 5 business days.

      $79.99
      (net)
    • eBook
      Immediate eBook download after purchase

      $59.99
      (net)

      Softcover
      Usually dispatched within 3 to 5 business days.

      $79.99
      (net)

    Die Reputation interner Dienstleister in Konzernen

    Reihe: Business-to-Business-Marketing

    Hümmer, Carolin 2015

    Preis ab $59.99
    Formate:
    Information
    $59.99 (net)
    ISBN 978-3-658-10138-1
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $79.99 (net)
    ISBN 978-3-658-10137-4
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Vorankündigung von Produktinnovationen
    • eBook
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      $89.00
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      Softcover
      Usually dispatched within 3 to 5 business days.

      $119.00
      (net)
    • eBook
      Immediate eBook download after purchase

      $89.00
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      Softcover
      Usually dispatched within 3 to 5 business days.

      $119.00
      (net)

    Vorankündigung von Produktinnovationen

    Eine marktprozesstheoretische Analyse der Käufer- und Wettbewerbsreaktionen

    Reihe: Business-to-Business-Marketing

    Niedbal, Meike 2005

    Preis ab $89.00
    Formate:
    Information
    $89.00 (net)
    ISBN 978-3-322-82082-2
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $119.00 (net)
    ISBN 978-3-8350-0049-0
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Kreditrisikomessung bei Projektfinanzierungen durch Risikosimulation
    • eBook
      Immediate eBook download after purchase

      Softcover
      Usually dispatched within 3 to 5 business days.

      $69.99
      (net)
    • Softcover
      Usually dispatched within 3 to 5 business days.

      $69.99
      (net)

    Kreditrisikomessung bei Projektfinanzierungen durch Risikosimulation

    Reihe: Business-to-Business-Marketing

    Werthschulte, Holger 2005

    Preis ab $69.99
    Formate:
    Information
    ISBN 978-3-322-81894-2
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $69.99 (net)
    ISBN 978-3-8244-8260-3
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Mit mehrstufigem Wissenserwerb zu mehr Innovationserfolg
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      $59.99
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      Softcover
      Usually dispatched within 3 to 5 business days.

      $79.99
      (net)
    • eBook
      Immediate eBook download after purchase

      $59.99
      (net)

      Softcover
      Usually dispatched within 3 to 5 business days.

      $79.99
      (net)

    Mit mehrstufigem Wissenserwerb zu mehr Innovationserfolg

    Eine konzeptionelle und empirische Untersuchung in technischen Industrien

    Reihe: Business-to-Business-Marketing

    Wiesener, Oliver 2014

    Preis ab $59.99
    Formate:
    Information
    $59.99 (net)
    ISBN 978-3-658-07625-2
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $79.99 (net)
    ISBN 978-3-658-07624-5
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Does Multi-stage Marketing Pay?
    • eBook
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      $74.99
      (net)

      Softcover
      Usually dispatched within 3 to 5 business days.

      $99.00
      (net)
    • eBook
      Immediate eBook download after purchase

      $74.99
      (net)

      Softcover
      Usually dispatched within 3 to 5 business days.

      $99.00
      (net)

    Does Multi-stage Marketing Pay?

    Creating Competitive Advantages Through Multi-stage Marketing

    Series: Business-to-Business-Marketing

    Schönhoff, Alejandro-Marcel 2014

    Preis ab $74.99
    Formate:
    Information
    $74.99 (net)
    ISBN 978-3-658-05559-2
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $99.00 (net)
    ISBN 978-3-658-05558-5
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Marketing im japanischen Investitionsgüter-Produktgeschäft
    • eBook
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      $54.99
      (net)

      Softcover
      Usually dispatched within 3 to 5 business days.

      $69.99
      (net)
    • eBook
      Immediate eBook download after purchase

      $54.99
      (net)

      Softcover
      Usually dispatched within 3 to 5 business days.

      $69.99
      (net)

    Marketing im japanischen Investitionsgüter-Produktgeschäft

    Reihe: Business-to-Business-Marketing

    1999

    Preis ab $54.99
    Formate:
    Information
    $54.99 (net)
    ISBN 978-3-663-08205-7
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $69.99 (net)
    ISBN 978-3-8244-6864-5
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Geschäftsbeziehungen und die Institutionen des marktlichen Austauschs
    • eBook
      Immediate eBook download after purchase

      $54.99
      (net)

      Softcover
      Usually dispatched within 3 to 5 business days.

      $69.99
      (net)
    • eBook
      Immediate eBook download after purchase

      $54.99
      (net)

      Softcover
      Usually dispatched within 3 to 5 business days.

      $69.99
      (net)

    Geschäftsbeziehungen und die Institutionen des marktlichen Austauschs

    Reihe: Business-to-Business-Marketing

    Jacob, Frank 2002

    Preis ab $54.99
    Formate:
    Information
    $54.99 (net)
    ISBN 978-3-663-10151-2
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $69.99 (net)
    ISBN 978-3-8244-7745-6
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Entwicklungen des Investitionsgütermarketing
    • eBook
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      $54.99
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      Softcover
      Usually dispatched within 3 to 5 business days.

      $69.99
      (net)
    • eBook
      Immediate eBook download after purchase

      $54.99
      (net)

      Softcover
      Usually dispatched within 3 to 5 business days.

      $69.99
      (net)

    Entwicklungen des Investitionsgütermarketing

    Reihe: Business-to-Business-Marketing

    1998

    Preis ab $54.99
    Formate:
    Information
    $54.99 (net)
    ISBN 978-3-663-08465-5
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $69.99 (net)
    ISBN 978-3-8244-6821-8
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version


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