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Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis

Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis

Reihen-Hrsg.: Enke, Margit

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  • Medienbezogene Effekte von Product Placement
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    Medienbezogene Effekte von Product Placement

    Theoretische Konzeption und empirische Analyse

    Reihe: Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis

    Rathmann, Peggy 2014

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    ISBN 978-3-658-06848-6
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    ISBN 978-3-658-06847-9
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  • Die Rolle der Marketingabteilung im Unternehmen
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    Die Rolle der Marketingabteilung im Unternehmen

    Eine branchenübergreifende empirische Untersuchung

    Reihe: Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis

    Grimm, Philipp H. 2014

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    ISBN 978-3-658-05299-7
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    ISBN 978-3-658-05298-0
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  • Regionale Marken und Konsumentenverhalten
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    Regionale Marken und Konsumentenverhalten

    Konsequenzen für die Markenführung

    Reihe: Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis

    Geigenmüller, Anja 2003

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    ISBN 978-3-322-81567-5
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    ISBN 978-3-8244-7897-2
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  • Produktentwicklung in Kooperation mit Anwendern
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      $129.00
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    Produktentwicklung in Kooperation mit Anwendern

    Einsatzmöglichkeiten des Internets

    Reihe: Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis

    Wobser, Gunther 2003

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    ISBN 978-3-322-81517-0
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    ISBN 978-3-8244-7835-4
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  • Einkaufserlebnisse im Handel
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    Einkaufserlebnisse im Handel

    Theoretische Konzeption und empirische Analyse

    Reihe: Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis

    Schwertfeger, Marko 2012

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    ISBN 978-3-658-00511-5
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    ISBN 978-3-658-00510-8
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  • Interaktionsqualität und Kundenintegrationsverhalten
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      $79.99
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    Interaktionsqualität und Kundenintegrationsverhalten

    Theoretische Konzeption und empirische Analyse

    Reihe: Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis

    Geigenmüller, Anja 2012

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    ISBN 978-3-8349-7111-1
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    $79.99 (net)
    ISBN 978-3-8349-3199-3
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  • Studienfächer als Dienstleistungskategorien
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    Studienfächer als Dienstleistungskategorien

    Relevanz, Determinanten und Wirkungen des Studienfachimages als Auswahlkriterium

    Reihe: Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis

    Schöpe, Tom 2009

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    ISBN 978-3-8349-8418-0
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    ISBN 978-3-8349-2031-7
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  • Wertschöpfung durch Kundenintegration
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      $89.99
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    Wertschöpfung durch Kundenintegration

    Eine empirische Untersuchung am Beispiel von Strukturierten Finanzierungen

    Reihe: Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis

    Poznanski, Steffi 2007

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    ISBN 978-3-8350-9581-6
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    ISBN 978-3-8350-0759-8
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  • Vertrauen in der Unternehmensberatung
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      $119.00
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    Vertrauen in der Unternehmensberatung

    Einflussfaktoren und Konsequenzen

    Reihe: Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis

    Greschuchna, Larissa 2006

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    ISBN 978-3-8350-9328-7
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    ISBN 978-3-8350-0487-0
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  • Markenwert und Markenidentität komplexer Handelsleistungen
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      $89.99
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    Markenwert und Markenidentität komplexer Handelsleistungen

    Konzeption und Analyse am Beispiel der Betriebsformenmarke Warenhaus

    Reihe: Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis

    Arnold, Brit 2006

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    ISBN 978-3-8350-9229-7
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    ISBN 978-3-8350-0380-4
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