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Basler Schriften zum Marketing

Basler Schriften zum Marketing

Reihen-Hrsg.: Bruhn, Manfred

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  • Integrierte Kommunikation in der Praxis
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    Integrierte Kommunikation in der Praxis

    Entwicklungsstand in deutschsprachigen Unternehmen

    Reihe: Basler Schriften zum Marketing, Band 32

    Bruhn, Manfred, Martin, Sieglinde, Schnebelen, Stefanie 2014

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    ISBN 978-3-658-05464-9
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    ISBN 978-3-658-05463-2
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  • Nationale Kundenbarometer
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    Nationale Kundenbarometer

    Messung von Qualität und Zufriedenheit

    Reihe: Basler Schriften zum Marketing

    Bruhn, Manfred, Murmann, Britta 1998

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    ISBN 978-3-663-10877-1
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    ISBN 978-3-409-12334-1
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  • Dialogkommunikation im Relationship Marketing
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    Dialogkommunikation im Relationship Marketing

    Kosten-Nutzen-Analyse zur Steuerung von Interaktionsbeziehungen

    Reihe: Basler Schriften zum Marketing, Band 8

    Lischka, Andreas 2000

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    ISBN 978-3-663-07886-9
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    ISBN 978-3-409-11632-9
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  • Integrierte Kommunikation
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    Integrierte Kommunikation

    Entwicklungsstand in Unternehmen

    Reihe: Basler Schriften zum Marketing, Band 6

    Bruhn, Manfred, Boenigk, Michael 1999

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    ISBN 978-3-663-07885-2
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    ISBN 978-3-409-11590-2
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  • Entwicklung von Kundenbeziehungen
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    Entwicklung von Kundenbeziehungen

    Theoretische und empirische Analysen unter dynamischen Aspekten

    Reihe: Basler Schriften zum Marketing, Band 9

    Georgi, Dominik Bruhn, Manfred (Hrsg.) 2000

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    ISBN 978-3-663-09942-0
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    ISBN 978-3-409-11684-8
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  • Kundenabwanderungs- und Kundenrückgewinnungsprozesse
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    Kundenabwanderungs- und Kundenrückgewinnungsprozesse

    Eine theoretische und empirische Untersuchung am Beispiel von Banken

    Reihe: Basler Schriften zum Marketing, Band 10

    Michalski, Silke 2002

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    ISBN 978-3-663-10584-8
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    ISBN 978-3-409-11902-3
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  • Einsatz des Werbecontrolling
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    Einsatz des Werbecontrolling

    Aufbau, Steuerung und Simulation einer werblichen Erfolgskette

    Reihe: Basler Schriften zum Marketing, Band 3

    Janßen, Volker 1999

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    ISBN 978-3-322-96438-0
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    ISBN 978-3-409-11524-7
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  • Preiswahrnehmung von Dienstleistungen
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    Preiswahrnehmung von Dienstleistungen

    Konzeptualisierung und Integration in das Relationship Marketing

    Reihe: Basler Schriften zum Marketing, Band 11

    Siems, Florian 2003

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    ISBN 978-3-663-11142-9
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    ISBN 978-3-409-12377-8
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  • Beziehungsqualität im Relationship Marketing
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    Beziehungsqualität im Relationship Marketing

    Konzeption und empirische Analyse eines Wirkungsmodells

    Reihe: Basler Schriften zum Marketing, Band

    Hadwich, Karsten 2003

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    ISBN 978-3-663-09406-7
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    ISBN 978-3-409-12486-7
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  • Netzwerkartige Wertschöpfungssysteme
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    Netzwerkartige Wertschöpfungssysteme

    Informations- und Kommunikationssysteme im Beziehungsgeflecht Hersteller-Handel-Serviceanbieter

    Reihe: Basler Schriften zum Marketing, Band 2

    Weber, Stephan-Maria 1999

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    ISBN 978-3-322-89229-4
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    ISBN 978-3-409-12332-7
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