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New & Forthcoming Titles | Interaktives Marketing (Titel dieser Reihe)

Interaktives Marketing

Interaktives Marketing

Reihen-Hrsg.: Silberer, Günter
Fritz, Wolfgang (Hrsg.)

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  • Die Rolle von Banken im Electronic Business
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    Die Rolle von Banken im Electronic Business

    Trustmediation als strategische Basis

    Reihe: Interaktives Marketing

    Kiefer, Tobias 2001

    Preis ab $69.99
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    ISBN 978-3-322-95223-3
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    Information
    $69.99 (net)
    ISBN 978-3-8244-7347-2
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  • Nutzung und Wirkung interaktiver Werbung
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    Nutzung und Wirkung interaktiver Werbung

    Eine Studie zum Blickverhalten im Internet

    Reihe: Interaktives Marketing

    Heimbach, Petja 2001

    Preis ab $49.99
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    ISBN 978-3-663-07966-8
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    ISBN 978-3-8244-7368-7
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  • Einstellungs- und Verhaltenswirkungen im Event-Sponsoring
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    Einstellungs- und Verhaltenswirkungen im Event-Sponsoring

    Wirkungsmodell, Befunde und Implikationen

    Reihe: Interaktives Marketing

    Siebert, Yvonne 2013

    Preis ab $59.99
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    ISBN 978-3-658-02938-8
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    ISBN 978-3-658-02937-1
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  • Das World Wide Web als Befragungsinstrument
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    Das World Wide Web als Befragungsinstrument

    Reihe: Interaktives Marketing

    Theobald, Axel 2000

    Preis ab $49.99
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    ISBN 978-3-663-08342-9
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    ISBN 978-3-8244-7296-3
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  • Online-Marketing in deutschen Unternehmen
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    Online-Marketing in deutschen Unternehmen

    Einsatz — Akzeptanz — Wirkungen

    Reihe: Interaktives Marketing

    Rengelshausen, Oliver 2000

    Preis ab $49.99
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    ISBN 978-3-663-08808-0
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    $69.99 (net)
    ISBN 978-3-8244-7126-3
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  • Werbung im interaktiven Fernsehen
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    Werbung im interaktiven Fernsehen

    Reihe: Interaktives Marketing

    1997

    Preis ab $49.99
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    ISBN 978-3-322-99610-7
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    $69.99 (net)
    ISBN 978-3-8244-6620-7
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  • Finanzdienstleister im Electronic Commerce
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    Finanzdienstleister im Electronic Commerce

    Erfolgsfaktoren und Marktstrategien

    Reihe: Interaktives Marketing

    1999

    Preis ab $49.99
    Formate:
    Information
    $49.99 (net)
    ISBN 978-3-322-97788-5
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    Information
    $69.99 (net)
    ISBN 978-3-8244-6877-5
    usually dispatched within 3 to 5 business days
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  • Multimedia im Wissenschaftsmarketing
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    Multimedia im Wissenschaftsmarketing

    Informationsangebote der Hochschulen im Internet

    Reihe: Interaktives Marketing

    1998

    Preis ab $49.99
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    ISBN 978-3-663-01490-4
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    $69.99 (net)
    ISBN 978-3-8244-6834-8
    usually dispatched within 3 to 5 business days
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  • Multimedia in der Marktforschung
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    Multimedia in der Marktforschung

    Reihe: Interaktives Marketing

    1999

    Preis ab $49.99
    Formate:
    Information
    $49.99 (net)
    ISBN 978-3-663-08777-9
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    eBook
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    Information
    $69.99 (net)
    ISBN 978-3-8244-6881-2
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  • Kiosksysteme im Handel
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    Kiosksysteme im Handel

    Einsatz, Akzeptanz und Wirkungen

    Reihe: Interaktives Marketing

    Fischer, Lars 2002

    Preis ab $49.99
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    $49.99 (net)
    ISBN 978-3-663-10482-7
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    $69.99 (net)
    ISBN 978-3-8244-7648-0
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