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New & Forthcoming Titles | European Advertising Academy

European Advertising Academy

European Advertising Academy

Series Editors: Diehl, S., Hansen, F., Heath, R.G., Neijens, P., Okazaki, S., de Pelsmacker, P., Smit, E., Terlutter, R.

The objective of the European Advertising Academy (EAA) is to provide a professional association to academics and practitioners interested in advertising and its applications that will promote, disseminate and stimulate high quality research in the field.