Book titles in this series
-
-
The Quintessence of Strategic Management
What You Really Need to Know to Survive in Business
- Authors:
-
- Philip Kotler
- Roland Berger
- Nils Bickhoff
- Copyright: 2016
Available Renditions
- Hard cover
- Soft cover
- eBook
-
The Quintessence of Supply Chain Management
What You Really Need to Know to Manage Your Processes in Procurement, Manufacturing, Warehousing and Logistics
- Authors:
-
- Rolf G. Poluha
- Copyright: 2016
Available Renditions
- Hard cover
- Soft cover
- eBook
-
The Quintessence of Marketing
What You Really Need to Know to Manage Your Marketing Activities
- Authors:
-
- Nils Bickhoff
- Svend Hollensen
- Marc Opresnik
- Copyright: 2014
Available Renditions
- Hard cover
- Soft cover
- eBook
-
The Quintessence of Intercultural Business Communication
- Authors:
-
- Melanie Moll
- Copyright: 2012
Available Renditions
- Hard cover
- Soft cover
- eBook