Logo - springer
Slogan - springer

Public Health | Advances in Communication Research to Reduce Childhood Obesity

Advances in Communication Research to Reduce Childhood Obesity

Williams, Jerome D., Pasch, Keryn E, Collins, Chiquita A. (Eds.)

2013, XXXII, 544 p. 79 illus.

Available Formats:

Springer eBooks may be purchased by end-customers only and are sold without copy protection (DRM free). Instead, all eBooks include personalized watermarks. This means you can read the Springer eBooks across numerous devices such as Laptops, eReaders, and tablets.

You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal.

After the purchase you can directly download the eBook file or read it online in our Springer eBook Reader. Furthermore your eBook will be stored in your MySpringer account. So you can always re-download your eBooks.


(net) price for USA

ISBN 978-1-4614-5511-0

digitally watermarked, no DRM

Included Format: PDF and EPUB

download immediately after purchase

learn more about Springer eBooks

add to marked items


Hardcover version

You can pay for Springer Books with Visa, Mastercard, American Express or Paypal.

Standard shipping is free of charge for individual customers.


(net) price for USA

ISBN 978-1-4614-5510-3

free shipping for individuals worldwide

usually dispatched within 3 to 5 business days

add to marked items

  • Brings research from media and communication studies to the design of health interventions to address child obesity
  • Special focus on social media and racial and ethnic health disparities
  • Emphasis on topics related to how the media communicate health-related messages about food, nutrition and diet that influence childhood obesity

Limited-edition flavor promotions. Pop-ups on the Net. Junk food blogs. Cereal ads in cartoon shows. Between traditional and emerging media, today's youth are exposed to more advertisements for food and beverages than ever--and, unfortunately, the rising number of overweight and obese children and teenagers reflects this, as do the alarming rates of weight-related disease among young people.


Advances in Communication Research to Reduce Childhood Obesity focuses not only on the power of media in driving food choices in youth, but how these same media may be harnessed in reversing the obesity epidemic. Spanning psychology, marketing, and policy, the book explores the range of advertising strategies targeting young people, salient technological innovations, food industry responses to recent policy initiatives, and issues concerning groups who are at greater risk such as minors from lower-income households who are often faced with food insecurity and poor nutrition, which typically impact communities of color, and pre-teens. Its focus on the multiple levels of communication across these concerns offers readers important insights into both the scope of the problem and the opportunities for solutions. Included in the coverage:


  • The strategic nature of marketing to children and adolescents by food and beverage companies.
  • The role of schools in food and beverage marketing.
  • A multi-method study of how youth perceive and evaluate food advertising.
  • First Amendment implications for combating obesity through regulation of advertising.
  • Targeted marketing of junk food to minority youth: communities fight back.
  • Leveraging industry efforts to fight childhood obesity.


Advances in Communication Research to Reduce Childhood Obesity is thought- and action-provoking reading for applied researchers in public health, health promotion, health psychology, maternal and child health, obesity epidemiology, health marketing, and health education.

Content Level » Research

Keywords » Advertising and health behavior - Childhood nutrition - Childhood obesity - Health communication - Health disparities - Obesity epidemic - Social media health interventions

Related subjects » Public Health

Popular Content within this publication 



Read this Book on Springerlink

Services for this book

New Book Alert

Get alerted on new Springer publications in the subject area of Health Promotion and Disease Prevention.