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Books & CD Roms: 13 Results

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  • Events als Instrumente des Regionalmarketing
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    Events als Instrumente des Regionalmarketing

    Entwicklung eines Bezugsrahmens zur regional-strategischen Eventwirkungskontrolle

    Reihe: Markenkommunikation und Beziehungsmarketing

    Köhler, Julia 2014

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    ISBN 978-3-658-07114-1
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    $79.99 (net)
    ISBN 978-3-658-07113-4
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  • Wissensgenerierung in Value Netzwerken
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      $69.99
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    Wissensgenerierung in Value Netzwerken

    Empirische Betrachtung der Photovoltaik aus der sozialen Netzwerkperspektive

    Reihe: Markenkommunikation und Beziehungsmarketing

    Banaszak, Marc 2014

    Price from $49.99
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    ISBN 978-3-658-06590-4
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    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
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    $69.99 (net)
    ISBN 978-3-658-06589-8
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  • Events und Messen
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    Events und Messen

    Stand und Perspektiven der Eventforschung

    Reihe: Markenkommunikation und Beziehungsmarketing

    Zanger, Cornelia (Hrsg.) 2014

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    ISBN 978-3-658-06235-4
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    $69.99 (net)
    ISBN 978-3-658-06234-7
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  • Events und Sport
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    Events und Sport

    Stand und Perspektiven der Eventforschung

    Reihe: Markenkommunikation und Beziehungsmarketing

    Zanger, Cornelia (Hrsg.) 2013

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    ISBN 978-3-658-03681-2
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    $69.99 (net)
    ISBN 978-3-658-03680-5
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  • Konsumentenwert
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      $79.99
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    Konsumentenwert

    Konzeptualisierung und Analyse der Wirkungen auf Zufriedenheit und Loyalität am Beispiel eines Festivals

    Reihe: Markenkommunikation und Beziehungsmarketing

    Jahn, Steffen 2013

    Price from $59.99
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    $59.99 (net)
    ISBN 978-3-658-02736-0
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    $79.99 (net)
    ISBN 978-3-658-02735-3
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  • Determinanten des Vorgründungsprozesses
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    Determinanten des Vorgründungsprozesses

    Einfluss unternehmerischer Chancen und des Gründungsklimas im Hochschulumfeld

    Reihe: Markenkommunikation und Beziehungsmarketing

    Geißler, Mario 2013

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    ISBN 978-3-658-01665-4
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    $69.95 (net)
    ISBN 978-3-658-01664-7
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  • Events im Zeitalter von Social Media
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      $49.95
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      Softcover
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      $69.95
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      $49.95
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    Events im Zeitalter von Social Media

    Stand und Perspektiven der Eventforschung

    Reihe: Markenkommunikation und Beziehungsmarketing

    Zanger, Cornelia (Hrsg.) 2013

    Price from $49.95
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    $49.95 (net)
    ISBN 978-3-658-00553-5
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    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
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    $69.95 (net)
    ISBN 978-3-658-00552-8
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  • Markenkommunikation mit Sport
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      $79.95
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    Markenkommunikation mit Sport

    Wirkungsmodell für die Markenführung aus Sicht der Service-Dominant Logic

    Reihe: Markenkommunikation und Beziehungsmarketing

    Drengner, Jan 2013

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    ISBN 978-3-8349-4198-5
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    $79.95 (net)
    ISBN 978-3-8349-4197-8
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  • Nostalgie und Retro-Trends als Marketingchance
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    Nostalgie und Retro-Trends als Marketingchance

    Eine Analyse der Ursachen für die Nachfrage nach vergangenheitsbezogenen Konsumangeboten

    Reihe: Markenkommunikation und Beziehungsmarketing

    Kießling, Tina 2013

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    ISBN 978-3-8349-4355-2
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    $69.95 (net)
    ISBN 978-3-8349-4354-5
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  • Erfolg mit nachhaltigen Eventkonzepten
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    Erfolg mit nachhaltigen Eventkonzepten

    Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz

    Reihe: Markenkommunikation und Beziehungsmarketing

    Zanger, Cornelia (Hrsg.) 2012

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    ISBN 978-3-8349-6885-2
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    ISBN 978-3-8349-3075-0
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