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Books & CD Roms: 46 Results

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  • Akustische Reize als Instrument der Markenkommunikation
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    Akustische Reize als Instrument der Markenkommunikation

    Reihe: Marken- und Produktmanagement

    Roth, Simone 2005

    Available Formats:
    Information
    ISBN 978-3-663-09233-9
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    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
  • Markenwert
    • eBook
      Immediate eBook download after purchase

      $69.99
      (net)

      Softcover
      Usually dispatched within 3 to 5 business days.

      $89.99
      (net)
      All
    • eBook
      Immediate eBook download after purchase

      $69.99
      (net)

      Softcover
      Usually dispatched within 3 to 5 business days.

      $89.99
      (net)

    Markenwert

    Der Einfluss des Marketing auf den Markenwert bei ausgewählten Schweizer Dienstleistungsunternehmen

    Reihe: Marken- und Produktmanagement

    Bamert, Thomas 2005

    Price from $69.99
    Available Formats:
    Information
    $69.99 (net)
    ISBN 978-3-322-82119-5
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $89.99 (net)
    ISBN 978-3-8350-0093-3
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Präferenzmessung in der Online Medien-Distribution
    • eBook
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      $69.99
      (net)

      Softcover
      Usually dispatched within 3 to 5 business days.

      $89.99
      (net)
      All
    • eBook
      Immediate eBook download after purchase

      $69.99
      (net)

      Softcover
      Usually dispatched within 3 to 5 business days.

      $89.99
      (net)

    Präferenzmessung in der Online Medien-Distribution

    Sharing-Verhalten und individuelle Zahlungsbereitschaft für Filme im Internet

    Reihe: Marken- und Produktmanagement

    Nitschke, Thomas 2005

    Price from $69.99
    Available Formats:
    Information
    $69.99 (net)
    ISBN 978-3-322-81928-4
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $89.99 (net)
    ISBN 978-3-8244-8298-6
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Brand Communities
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      $54.99
      (net)

      Softcover
      Usually dispatched within 3 to 5 business days.

      $69.99
      (net)
      All
    • eBook
      Immediate eBook download after purchase

      $54.99
      (net)

      Softcover
      Usually dispatched within 3 to 5 business days.

      $69.99
      (net)

    Brand Communities

    Begriff, Grundmodell und Implikationen

    Reihe: Marken- und Produktmanagement

    Algesheimer, René 2004

    Price from $54.99
    Available Formats:
    Information
    $54.99 (net)
    ISBN 978-3-322-81741-9
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $69.99 (net)
    ISBN 978-3-8244-8090-6
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Mental Convenience bei Produktlinien
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      $59.99
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      Softcover
      Usually dispatched within 3 to 5 business days.

      $79.99
      (net)
      All
    • eBook
      Immediate eBook download after purchase

      $59.99
      (net)

      Softcover
      Usually dispatched within 3 to 5 business days.

      $79.99
      (net)

    Mental Convenience bei Produktlinien

    Kognitiv entlastende Gestaltung der Informationsdarbietung auf Produktverpackungen von FMCGs

    Reihe: Marken- und Produktmanagement

    Spomer, Olga 2014

    Price from $59.99
    Available Formats:
    Information
    $59.99 (net)
    ISBN 978-3-658-04254-7
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $79.99 (net)
    ISBN 978-3-658-04253-0
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Marktabgrenzung
    • eBook
      Immediate eBook download after purchase

      $44.99
      (net)

      Softcover
      Usually dispatched within 3 to 5 business days.

      $59.99
      (net)
      All
    • eBook
      Immediate eBook download after purchase

      $44.99
      (net)

      Softcover
      Usually dispatched within 3 to 5 business days.

      $59.99
      (net)

    Marktabgrenzung

    Ein simultaner produkt- und nachfragerbezogener Ansatz

    Reihe: Marken- und Produktmanagement

    Kopsch, Anke 2001

    Price from $44.99
    Available Formats:
    Information
    $44.99 (net)
    ISBN 978-3-663-07968-2
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $59.99 (net)
    ISBN 978-3-8244-7399-1
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Interne Markenführung
    • eBook
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      $44.99
      (net)

      Softcover
      Usually dispatched within 3 to 5 business days.

      $59.99
      (net)
      All
    • eBook
      Immediate eBook download after purchase

      $44.99
      (net)

      Softcover
      Usually dispatched within 3 to 5 business days.

      $59.99
      (net)

    Interne Markenführung

    Verankerung der Markenidentität im Mitarbeiterverhalten

    Reihe: Marken- und Produktmanagement

    Wittke-Kothe, Cornelia 2001

    Price from $44.99
    Available Formats:
    Information
    $44.99 (net)
    ISBN 978-3-663-07994-1
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $59.99 (net)
    ISBN 978-3-8244-7500-1
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Portfolio-Werbung als Technik des Impression Management
    • eBook
      Immediate eBook download after purchase

      $69.99
      (net)

      Softcover
      Usually dispatched within 3 to 5 business days.

      $89.99
      (net)
      All
    • eBook
      Immediate eBook download after purchase

      $69.99
      (net)

      Softcover
      Usually dispatched within 3 to 5 business days.

      $89.99
      (net)

    Portfolio-Werbung als Technik des Impression Management

    Eine Untersuchung zur gegenseitigen Stärkung von Dachmarke und Produktmarken in komplexen Markenarchitekturen

    Reihe: Marken- und Produktmanagement

    Brunner, Christian Boris 2013

    Price from $69.99
    Available Formats:
    Information
    $69.99 (net)
    ISBN 978-3-8349-4573-0
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $89.99 (net)
    ISBN 978-3-8349-4572-3
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Weiterempfehlung und Kundenwert
    • eBook
      Immediate eBook download after purchase

      $44.99
      (net)

      Softcover
      Usually dispatched within 3 to 5 business days.

      $59.99
      (net)
      All
    • eBook
      Immediate eBook download after purchase

      $44.99
      (net)

      Softcover
      Usually dispatched within 3 to 5 business days.

      $59.99
      (net)

    Weiterempfehlung und Kundenwert

    Ein Ansatz zur persönlichen Kommunikation

    Reihe: Marken- und Produktmanagement

    von Wangenheim, Florian 2003

    Price from $44.99
    Available Formats:
    Information
    $44.99 (net)
    ISBN 978-3-322-99222-2
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $59.99 (net)
    ISBN 978-3-8244-7856-9
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Integriertes Branding
    • eBook
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      $44.99
      (net)

      Softcover
      Usually dispatched within 3 to 5 business days.

      $59.99
      (net)
      All
    • eBook
      Immediate eBook download after purchase

      $44.99
      (net)

      Softcover
      Usually dispatched within 3 to 5 business days.

      $59.99
      (net)

    Integriertes Branding

    Baupläne zur Gestaltung erfolgreicher Marken

    Reihe: Marken- und Produktmanagement

    Langner, Tobias 2003

    Price from $44.99
    Available Formats:
    Information
    $44.99 (net)
    ISBN 978-3-322-91444-6
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $59.99 (net)
    ISBN 978-3-8244-7814-9
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version


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