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Books & CD Roms: 45 Results

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  • Brand Communities
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      $49.95
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      Softcover
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      $69.95
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      $49.95
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      Softcover
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      $69.95
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    Brand Communities

    Begriff, Grundmodell und Implikationen

    Reihe: Marken- und Produktmanagement

    Algesheimer, René 2004

    Price from $49.95
    Available Formats:
    Information
    $49.95 (net)
    ISBN 978-3-322-81741-9
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    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $69.95 (net)
    ISBN 978-3-8244-8090-6
    usually dispatched within 3 to 5 business days
    Softcover
    Softcover (also known as softback) version
  • Mental Convenience bei Produktlinien
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      $59.99
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      Softcover
      usually dispatched within 3 to 5 business days

      $79.99
      (net)
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    • eBook
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      $59.99
      (net)

      Softcover
      usually dispatched within 3 to 5 business days

      $79.99
      (net)

    Mental Convenience bei Produktlinien

    Kognitiv entlastende Gestaltung der Informationsdarbietung auf Produktverpackungen von FMCGs

    Reihe: Marken- und Produktmanagement

    Spomer, Olga 2014

    Price from $59.99
    Available Formats:
    Information
    $59.99 (net)
    ISBN 978-3-658-04254-7
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    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $79.99 (net)
    ISBN 978-3-658-04253-0
    usually dispatched within 3 to 5 business days
    Softcover
    Softcover (also known as softback) version
  • Marktabgrenzung
    • eBook
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      $49.99
      (net)

      Softcover
      usually dispatched within 3 to 5 business days

      $69.99
      (net)
      All
    • eBook
      download immediately after purchase

      $49.99
      (net)

      Softcover
      usually dispatched within 3 to 5 business days

      $69.99
      (net)

    Marktabgrenzung

    Ein simultaner produkt- und nachfragerbezogener Ansatz

    Reihe: Marken- und Produktmanagement

    Kopsch, Anke 2001

    Price from $49.99
    Available Formats:
    Information
    $49.99 (net)
    ISBN 978-3-663-07968-2
    download immediately after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $69.99 (net)
    ISBN 978-3-8244-7399-1
    usually dispatched within 3 to 5 business days
    Softcover
    Softcover (also known as softback) version
  • Interne Markenführung
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      $49.99
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      Softcover
      usually dispatched within 3 to 5 business days

      $69.99
      (net)
      All
    • eBook
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      $49.99
      (net)

      Softcover
      usually dispatched within 3 to 5 business days

      $69.99
      (net)

    Interne Markenführung

    Verankerung der Markenidentität im Mitarbeiterverhalten

    Reihe: Marken- und Produktmanagement

    Wittke-Kothe, Cornelia 2001

    Price from $49.99
    Available Formats:
    Information
    $49.99 (net)
    ISBN 978-3-663-07994-1
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    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $69.99 (net)
    ISBN 978-3-8244-7500-1
    usually dispatched within 3 to 5 business days
    Softcover
    Softcover (also known as softback) version
  • Portfolio-Werbung als Technik des Impression Management
    • eBook
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      $69.99
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      Softcover
      usually dispatched within 3 to 5 business days

      $89.99
      (net)
      All
    • eBook
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      $69.99
      (net)

      Softcover
      usually dispatched within 3 to 5 business days

      $89.99
      (net)

    Portfolio-Werbung als Technik des Impression Management

    Eine Untersuchung zur gegenseitigen Stärkung von Dachmarke und Produktmarken in komplexen Markenarchitekturen

    Reihe: Marken- und Produktmanagement

    Brunner, Christian Boris 2013

    Price from $69.99
    Available Formats:
    Information
    $69.99 (net)
    ISBN 978-3-8349-4573-0
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    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $89.99 (net)
    ISBN 978-3-8349-4572-3
    usually dispatched within 3 to 5 business days
    Softcover
    Softcover (also known as softback) version
  • Weiterempfehlung und Kundenwert
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      $49.99
      (net)

      Softcover
      usually dispatched within 3 to 5 business days

      $69.99
      (net)
      All
    • eBook
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      $49.99
      (net)

      Softcover
      usually dispatched within 3 to 5 business days

      $69.99
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    Weiterempfehlung und Kundenwert

    Ein Ansatz zur persönlichen Kommunikation

    Reihe: Marken- und Produktmanagement

    von Wangenheim, Florian 2003

    Price from $49.99
    Available Formats:
    Information
    $49.99 (net)
    ISBN 978-3-322-99222-2
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    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $69.99 (net)
    ISBN 978-3-8244-7856-9
    usually dispatched within 3 to 5 business days
    Softcover
    Softcover (also known as softback) version
  • Integriertes Branding
    • eBook
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      $49.95
      (net)

      Softcover
      usually dispatched within 3 to 5 business days

      $69.95
      (net)
      All
    • eBook
      download immediately after purchase

      $49.95
      (net)

      Softcover
      usually dispatched within 3 to 5 business days

      $69.95
      (net)

    Integriertes Branding

    Baupläne zur Gestaltung erfolgreicher Marken

    Reihe: Marken- und Produktmanagement

    Langner, Tobias 2003

    Price from $49.95
    Available Formats:
    Information
    $49.95 (net)
    ISBN 978-3-322-91444-6
    download immediately after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $69.95 (net)
    ISBN 978-3-8244-7814-9
    usually dispatched within 3 to 5 business days
    Softcover
    Softcover (also known as softback) version
  • Bildkommunikation als Erfolgsfaktor bei Markenerweiterungen
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      $49.95
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      Softcover
      usually dispatched within 3 to 5 business days

      $69.95
      (net)
      All
    • eBook
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      $49.95
      (net)

      Softcover
      usually dispatched within 3 to 5 business days

      $69.95
      (net)

    Bildkommunikation als Erfolgsfaktor bei Markenerweiterungen

    Reihe: Marken- und Produktmanagement

    Müller, Stephane 2002

    Price from $49.95
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    $49.95 (net)
    ISBN 978-3-322-89188-4
    download immediately after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $69.95 (net)
    ISBN 978-3-8244-7633-6
    usually dispatched within 3 to 5 business days
    Softcover
    Softcover (also known as softback) version
  • Design and Brand
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      $49.95
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      Softcover
      usually dispatched within 3 to 5 business days

      $69.95
      (net)
      All
    • eBook
      download immediately after purchase

      $49.95
      (net)

      Softcover
      usually dispatched within 3 to 5 business days

      $69.95
      (net)

    Design and Brand

    The Influence of Product Form on the Formation of Brands

    Reihe: Marken- und Produktmanagement

    Kreuzbauer, Robert 2002

    Price from $49.95
    Available Formats:
    Information
    $49.95 (net)
    ISBN 978-3-322-89189-1
    download immediately after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $69.95 (net)
    ISBN 978-3-8244-7594-0
    usually dispatched within 3 to 5 business days
    Softcover
    Softcover (also known as softback) version
  • Kaufentscheidungsprognose auf Basis von Befragungen
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      $49.95
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      Softcover
      usually dispatched within 3 to 5 business days

      $69.95
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    • eBook
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      $49.95
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      Softcover
      usually dispatched within 3 to 5 business days

      $69.95
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    Kaufentscheidungsprognose auf Basis von Befragungen

    Modelle, Verfahren und Beurteilungskriterien

    Reihe: Marken- und Produktmanagement

    Hartmann, Adriane 2004

    Price from $49.95
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    Information
    $49.95 (net)
    ISBN 978-3-322-81742-6
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    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $69.95 (net)
    ISBN 978-3-8244-8091-3
    usually dispatched within 3 to 5 business days
    Softcover
    Softcover (also known as softback) version


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