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Books & CD Roms: 51 Results

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  • Akzeptanz ökologischer Produktinnovationen im Automobilbereich
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    Akzeptanz ökologischer Produktinnovationen im Automobilbereich

    Wirkungen der Markenliebe

    Reihe: Innovatives Markenmanagement, Band 51

    Staufer, Isabel Maria 2015

    Price from $69.99
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    ISBN 978-3-658-07414-2
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    $89.99 (net)
    ISBN 978-3-658-07413-5
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  • Wirkung von Social Media auf Marken
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    Wirkung von Social Media auf Marken

    Eine ganzheitliche Abbildung der Markenführung in Social Media

    Reihe: Innovatives Markenmanagement, Band 50

    Eilers, Daniela 2014

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    ISBN 978-3-658-05827-2
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    $69.99 (net)
    ISBN 978-3-658-05826-5
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  • Markenadäquate Gestaltung von Live Communication-Instrumenten
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    Markenadäquate Gestaltung von Live Communication-Instrumenten

    Untersuchung der Wahrnehmung und Wirkung von Messeständen

    Reihe: Innovatives Markenmanagement, Band 49

    Ermer, Beatrice 2014

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    ISBN 978-3-658-04811-2
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    $79.99 (net)
    ISBN 978-3-658-04810-5
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  • Global Brand Management
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    Global Brand Management

    Eine konzeptionell-empirische Analyse von Automobil-Markenimages in Brasilien, China, Deutschland, Russland und den USA

    Reihe: Innovatives Markenmanagement, Band 45

    Stolle, Wulf 2013

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    ISBN 978-3-8349-4139-8
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    ISBN 978-3-8349-4138-1
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  • Nachhaltigkeit im Employer Branding
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    Nachhaltigkeit im Employer Branding

    Eine verhaltenstheoretische Analyse und Implikationen für die Markenführung

    Reihe: Innovatives Markenmanagement, Band 48

    Weinrich, Kai 2014

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    ISBN 978-3-658-04280-6
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    ISBN 978-3-658-04279-0
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  • Internal Brand Management in an International Context
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    Internal Brand Management in an International Context

    Series: Innovatives Markenmanagement, Vol. 47

    Ravens, Christina 2014

    Price from $59.99
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    ISBN 978-3-658-00754-6
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    $79.99 (net)
    ISBN 978-3-658-00753-9
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  • Gestaltung komplexer Markenarchitekturen
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    Gestaltung komplexer Markenarchitekturen

    Die Verhaltensrelevanz von Marken unterschiedlicher Hierarchieebenen

    Reihe: Innovatives Markenmanagement, Band 46

    Kanitz, Christopher 2013

    Price from $59.99
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    $59.99 (net)
    ISBN 978-3-658-02715-5
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    $79.99 (net)
    ISBN 978-3-658-02714-8
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  • Identitätsbasierte Markenführung im Investitionsgüterbereich
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    Identitätsbasierte Markenführung im Investitionsgüterbereich

    Management und Wirkungen von Marke-Kunde-Beziehungen

    Reihe: Innovatives Markenmanagement, Band 43

    Krause, Juliane 2013

    Price from $49.99
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    ISBN 978-3-658-01648-7
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    $69.99 (net)
    ISBN 978-3-658-01647-0
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  • Die Relevanz der Markenarchitektur für das Employer Branding
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    Die Relevanz der Markenarchitektur für das Employer Branding

    Eine verhaltenstheoretisch-experimentelle Untersuchung zum Einfluss von hierarchieübergreifenden Markenkombinationen auf die Employer Brand Strength

    Reihe: Innovatives Markenmanagement, Band 44

    Roj, Manuel 2013

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    $49.99 (net)
    ISBN 978-3-658-02041-5
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    $69.99 (net)
    ISBN 978-3-658-02040-8
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  • Bestimmung des Repositionierungsspielraums von Marken
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    Bestimmung des Repositionierungsspielraums von Marken

    Markenführung mit Hilfe neuroökonomischer Forschungserkenntnisse

    Reihe: Innovatives Markenmanagement, Band 42

    Boch, Sonja 2013

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    ISBN 978-3-658-01305-9
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    ISBN 978-3-658-01304-2
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