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Books & CD Roms: 17 Results

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  • The Replication of Retail Fashion Formats into Foreign Countries
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    The Replication of Retail Fashion Formats into Foreign Countries

    A Qualitative Analysis

    Series: Handel und Internationales Marketing Retailing and International Marketing

    Schröder, Christoph 2015

    Price from $59.99
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    $59.99 (net)
    ISBN 978-3-658-07541-5
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    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $79.99 (net)
    ISBN 978-3-658-07540-8
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  • Die Bedeutung von Musik für die Gestaltung von Markenpersönlichkeit
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      $69.99
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    Die Bedeutung von Musik für die Gestaltung von Markenpersönlichkeit

    Reihe: Handel und Internationales Marketing Retailing and International Marketing

    Flecker, Johannes 2014

    Price from $49.99
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    $49.99 (net)
    ISBN 978-3-658-06742-7
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    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $69.99 (net)
    ISBN 978-3-658-06741-0
    usually dispatched within 3 to 5 business days
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  • International Small and Medium-Sized Enterprises
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      $89.99
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      $69.99
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    International Small and Medium-Sized Enterprises

    Internationalization Patterns, Mode Changes, Configurations and Success Factors

    Series: Handel und Internationales Marketing Retailing and International Marketing

    Olejnik, Edith 2014

    Price from $69.99
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    $69.99 (net)
    ISBN 978-3-658-04876-1
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    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $89.99 (net)
    ISBN 978-3-658-04875-4
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  • Flow-Erleben am Point of Sale
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      $69.99
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    Flow-Erleben am Point of Sale

    Eine empirische Untersuchung im stationären Textileinzelhandel

    Reihe: Handel und Internationales Marketing Retailing and International Marketing

    Riedl, Heike 2014

    Price from $49.99
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    ISBN 978-3-658-04266-0
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    Information
    $69.99 (net)
    ISBN 978-3-658-04265-3
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  • Retail Branding and Store Loyalty
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      $59.99
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      $79.99
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      $79.99
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    Retail Branding and Store Loyalty

    Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats

    Series: Handel und Internationales Marketing Retailing and International Marketing

    Berg, Bettina 2014

    Price from $59.99
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    $59.99 (net)
    ISBN 978-3-658-01596-1
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    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $79.99 (net)
    ISBN 978-3-658-01595-4
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  • Retail Internationalization
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      $59.95
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      $79.95
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      $79.95
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    Retail Internationalization

    Analysis of Market Entry Modes, Format Transfer and Coordination of Retail Activities

    Series: Handel und Internationales Marketing Retailing and International Marketing

    Elsner, Stefan 2014

    Price from $59.95
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    ISBN 978-3-658-01096-6
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    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $79.95 (net)
    ISBN 978-3-658-01095-9
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  • Kommunikationsverweigerung und -störung
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    Kommunikationsverweigerung und -störung

    Analyse der Auswirkung eines neuen Phänomens auf die Kundenbeziehung

    Reihe: Handel und Internationales Marketing Retailing and International Marketing

    Schloffer, Judith 2013

    Price from $49.99
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    $49.99 (net)
    ISBN 978-3-658-01479-7
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    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $69.99 (net)
    ISBN 978-3-658-01478-0
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  • Retail Internationalization in Emerging Countries
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      $79.95
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      $59.95
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      $79.95
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    Retail Internationalization in Emerging Countries

    The Positioning of Global Retail Brands in China

    Series: Handel und Internationales Marketing Retailing and International Marketing

    Pennemann, Karin 2013

    Price from $59.95
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    ISBN 978-3-8349-4492-4
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    Information
    $79.95 (net)
    ISBN 978-3-8349-4491-7
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  • Gestaltung des internationalen Key Account Managements
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    Gestaltung des internationalen Key Account Managements

    Analyse vor dem Hintergrund der Internationalisierung des Konsumgütereinzelhandels

    Reihe: Handel und Internationales Marketing Retailing and International Marketing

    Schlüter, Andrea 2011

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    ISBN 978-3-8349-6823-4
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    $79.99 (net)
    ISBN 978-3-8349-3084-2
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  • International Corporate Brand Management
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      $89.99
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    International Corporate Brand Management

    Evaluating Standardized Corporate Branding Across Countries

    Series: Handel und Internationales Marketing Retailing and International Marketing

    Meierer, Markus 2011

    Price from $69.99
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    $69.99 (net)
    ISBN 978-3-8349-6319-2
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    $89.99 (net)
    ISBN 978-3-8349-2460-5
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