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Critique of superficial approaches, offering practical initiatives integral to corporate strategy
Draws on experience of the Workplace Innovation movement, with active engagement of the workforce
Links with Quality for Empowerment, with bottom up processes of continuous improvement and top down implementation of strategy, mediated by well developed dialogue
Emphasises the vital importance of skill and tacit knowledge
Presents managers as engaged action Researchers
Considers Responsible Management in government
This book takes a critical view on corporate practice, governmental action and the general approach to Corporate Social Responsibility. It draws on experience from the Workplace Innovation movement and argues that, as with motherhood and apple pie, it is hard to oppose CSR, with a community of well-meaning people. It is however necessary to challenge the foundations on which it is based.
Many accounts of CSR assume a consistent model of capitalism around the world. It is suggested that capitalism can be given a human face, as companies adopt programmes which go beyond the minimum legal requirements. This builds on traditions of optional corporate philanthropy. However, without changing the underlying working of the company, only cosmetic changes are made. In the author's words: “lipstick is applied to the capitalist pig”.
It can be a mistake to read too much into “Responsible Management”, when the culture of management is designed around irresponsibility. Companies have developed elaborate schemes of outsourcing, in an environment of limited liability. This cannot easily be overcome through gestures. This book seeks to engage readers and to provoke thoughts. It can be angry and polemical, but it points a finger directly at ongoing superficial developments.
Content Level »Graduate
Keywords »collaborative advantage - corporate responsibility - empowerment - responsible management - working life