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Presents actual Chinese CSR reports, helping business readers to understand Chinese companies
Analysis of the current status and trend of CSR reporting, worldwide and in China, helps readers to grasp the future of CSR reports
The concrete process helps managers to improve the effectiveness of their own CSR report management
The analyses of the current status and trends will help those planning to invest in the Chinese stock market
The CSR report has become a very important tool which can help corporations to set up strategies and build their core competencies. This book presents a range of cases from different industries. Based on the analysis of the enterprise survival environment, it points out the necessity and significance of CSR. The book analyzes the current situation and development trend of CSR in China, as well as its international developing trend. By analyzing the management framework and formulation process of the CSR report, this book provides businesses with guiding principles for preparing the CSR report.
Content Level »Research
Keywords »Chinese Corporation - Corporate Social Responsibility (CSR) - Corporate Social Responsibility Report (CSRR) - Corporate Survival Environment - Electronic Corporate Social Responsibility (E-CSRR) - Integrated Marketing Communication (IMC)