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New & Forthcoming Titles | Sustainable Entrepreneurship - Business Success through Sustainability

Sustainable Entrepreneurship

Business Success through Sustainability

Weidinger, Christina, Fischler, Franz, Schmidpeter, Rene (Eds.)

2014, XXIII, 314 p. 41 illus.

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  • Academic and business leaders provide a comprehensive understanding on the concept of "Sustainable Entrepreneurship" and its relevance to latest management approaches
  • Managerial and academic insides help to clearly understand the opportunities and challenges related to this evolving concept
  • Best practices show how successful companies apply the concept of Sustainable Entrepreneurship in their strategic management as well as in their core business
  • Provides a clear approach to the pure terminus of Sustainable Entrepreneurship through the link between Business and Society
  • Provides a framework for business opinion leaders and professionals, as well as an orientation for academics and students

Sustainable Entrepreneurship stands for a business driven concept of sustainability which focusses on increasing both social as well as business value - so called Shared Value.

This book shows why and how this unique concept has the potential to become the most recognised strategic management approach in our times. It aims to point out the opportunities that arise from putting sustainable entrepreneurship into practice. At the same time, this book is a wake-up call for all those companies and decision makers who underestimated Sustainable Entrepreneurship before or who are simply not aware of its greater dimension. Well structured chapters from different academic and business perspectives clearly outline how Sustainable Entrepreneurship contributes to solving the world's most challenging problems, such as Climate Change, Finance Crisis and Political Uncertainty,  as well as to ensuring business success. The book provides a framework of orientation where the journey might go: What can a successful concept of SE look like? What are the key drivers for its realisation? What is the role of business in shaping the future of our society?

The book also presents best practices and provides unique learnings as well as business insights from the international Sustainable Entrepreneurship Award (www.se-award.org). The Sustainable Entrepreneurship Award (short SEA) is an award for companies today who are thinking about tomorrow by making sustainable business practices an integral part of their corporate culture. Companies that receive the SEA are being recognised for the vision they have shown in combining economic and sustainable responsibility.

Content Level » Professional/practitioner

Keywords » CSR - Corporate Social Responsibility - Strategic Management - Sustainability - Sustainable Management

Related subjects » Entrepreneurship - Environmental Management - Organization - Human Resource Management - Sustainable Development

Table of contents 

Introduction.- Sustainability - Concept for Modern Society.- Global Challenges for a Sustainable Future.- Sustainability - Challenges for the Future.- Shared Value and Sustainable Entrepreneurship.- Sustainable Entrepreneurship - Management Approaches for Sustainable Business Success.- Integrated Business Models as Part of the Solution to the Challenges of our Society.- Entrepreneurship - the Role of Business in the Society.- Sustainable Entrepreneurship from a Civil Society Perspective.- Sustainable Entrepreneurship as Key Driver for Social Innovation.- Sustainable Entrepreneurship as a Driver for Corporate Social Responsibility.- Status Quo and Future Developments.- Cases.

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