Corporate Social Responsibility in the Global Business World
Yüksel Mermod, Asli, Idowu, Samuel O. (Eds.)
2014, XXXV, 367 p. 15 illus.
Springer eBooks may be purchased by end-customers only and are sold without copy protection (DRM free). Instead, all eBooks include personalized watermarks. This means you can read the Springer eBooks across numerous devices such as Laptops, eReaders, and tablets.
You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal.
After the purchase you can directly download the eBook file or read it online in our Springer eBook Reader. Furthermore your eBook will be stored in your MySpringer account. So you can always re-download your eBooks.
Provides a global version and discussion of the CSR concept
Analyzes specific cases that are of interest to scholars and practitioners
Explores and discusses different guises of the CSR notion in business and management schools
Covers a wide array of business functions such as marketing, consumer behaviour, corporate governance, non-profit organizations and financial aspects
This book provides an overview of the application of Corporate Social Responsibility in businesses and corporations around the world. Primarily based on real cases, it focuses on different approaches to CSR from a global perspective. It provides a critique of the “wrong” practices often employed even by multinational organizations, and highlights the resultant negative effects. On the other hand the book demonstrates good examples that can help multinationals or even entire countries to achieve both a better reputation and increased profitability. “CSR in the Global Business World” is a rich resource of illustrative cases, serving both as a basis for ongoing research as well as for teaching purposes at the business school level.
Content Level »Research
Keywords »Case Studies - Financial Crisis - Green Accounting - Green Washing - Multinational Companies