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New & Forthcoming Titles | HEAVY!


The Surprising Reasons America Is the Land of the Free—And the Home of the Fat

Volume package: Copernicus

McKenzie, Richard B.

2012, XVI, 325p.

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  • The book provides an accessible discussion of America's weight gain. It provides a variety of surprising reasons for the country's (and world's) weight gain (relating to the growth in world trade freedom, the downfall of communism, the spread of free-market economics, the rise of woman's liberation, and the fall in real minimum wage).
  • The book provides discussions of unheralded consequences of the country's weight gain (greater fuel consumption and emissions of greenhouse gases, growth in health insurance costs, reductions in the wages of heavy people, and required reinforcement of rescue equipment) .
  • The book explains the economic foundation of the coming "fat (policy) war" over proposed fat taxes and bans. The book takes a decidedly free-market bent on how the country's weight problems should and should not be solved (with a theme that heavy people must be held fully responsible for their weight-related costs and not be allowed to shift blame for their weight to their genes or environment)

In HEAVY! Professor McKenzie addresses ‘the coming fat (policy) war’ over proposed fat taxes and bans, making the case for heavy people bearing the full burden of their weight-related costs.

America has become the heaviest country in the world. This book lays out the unheralded, mainly economic reasons for the country’s weight gain, which include – believe it or not – the growth in world trade freedom, the downfall of communism, and the rise of women’s liberation. The consequences of this trend are a HEAVY! burden as well, resulting in greater emissions of greenhouse gases, rising health insurance costs and fewer insured Americans, reductions in the wages of heavy people, and requiring reinforced rescue equipment and hospital operating tables.

“If you aren’t interested in the economic, political or health implications of a heavier America, then this book is not for you. But if you want a view on the obesity “crisis” that is informed, balanced and full of surprising causes and consequences for America’s excess tonnage, and suspect that there is more to lose than pounds from turning politicians loose on this problem, then read this book."

Dwight Lee
William J. O'Neil Chair of Global Markets and Freedom,
Cox School of Business, Southern Methodist University

"Richard McKenzie provides an entertaining tour of the economic, biological, and social causes and consequences of Americans' eating habits."

J. Daniel Hammond
Hultquist Family Professor
Department of Economics, Wake Forest University, Winston-Salem

"Vividly written and full of insight, HEAVY! powerfully illustrates how the economics of obesity will be shaping our health, wealth, and the coming policy debates around foods, fuels, and freedom of choice."

Lorens A. Helmchen, Associate Professor, George Mason University

Content Level » Popular/general

Keywords » Fat - Fat taxes - Fat war - Obesity - Overweight

Related subjects » Economics - Law - Medicine - Psychology, general

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