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New & Forthcoming Titles | Cultural Composition

Cultural Composition

Pan, Yunhe

Jointly published with Zhejiang University Press

2012, IX, 291 p. 140 illus., 138 illus. in color.

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  • The author is a well-known expert on arts and crafts as well as on artificial intelligence
  • The first design innovation monograph under the guidance of culture composition theory
  • The first reference book that systematically analyzes culture elements in designers' perspective
  • The only professional book that analyzes culture constitution and design innovation through a large number of cases

"Cultural Composition" discusses the intrinsic relationship between culture imagery and visual expression, and for the first time proposed the concepts and methods that take culture as some design elements. Recursive mathematical logic is introduced to resolve the dynamic constitution of culture elements. The multi-level distribution of cultural elements has been demonstrated, the object of which can be refined as ICON. Culture is streamlined for ICON so as to enable it to be used in a creative way. With a cultural image mapping, ICON evokes the values of identity from the depths of feeling, making products endless charming. The proposition of "Cultural Composition" discovered the law how culture appears and changes in design.

"Cultural Composition" takes Chinese culture as an example, through hundreds of illustrations, enumerated a large number of design work which contain typical culture elements, showing how culture elements appeals in daily-use things intuitively. It has both high theory value and practical value.

Prof. Yunhe Pan is a member of Chinese Academy of Engineering, and also a professor at the College of Computer Science and Technology, Zhejiang University, China. His research area includes digital preservation for cultural heritages, digital library, and intelligent human animation.

Content Level » Research

Keywords » ATSTC - Cultural Design - Culture Composition - Design Innovation - ZJUP

Table of contents 

Composition Design.- Meaning of Culture.- Elements of Culture.- The Structure of Cultural Elements.- Methodology of Cultural Composition.- Principles and Value of Cultural Design.

Distribution rights 

Distribution rights in China: Zhejiang University Press

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