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  • Book
  • © 2012

Cultural Composition

Authors:

  • The author is a well-known expert on arts and crafts as well as on artificial intelligence
  • The first design innovation monograph under the guidance of culture composition theory
  • The first reference book that systematically analyzes culture elements in designers' perspective
  • The only professional book that analyzes culture constitution and design innovation through a large number of cases

Part of the book series: Advanced Topics in Science and Technology in China (ATSTC)

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Table of contents (6 chapters)

  1. Front Matter

    Pages i-ix
  2. Composition Design

    • Yunhe Pan
    Pages 1-2
  3. Meaning of Culture

    • Yunhe Pan
    Pages 3-8
  4. Elements of Culture

    • Yunhe Pan
    Pages 9-178
  5. The Structure of Cultural Elements

    • Yunhe Pan
    Pages 179-191
  6. Methodology of Cultural Composition

    • Yunhe Pan
    Pages 193-273
  7. Principles and Value of Cultural Design

    • Yunhe Pan
    Pages 275-287
  8. Back Matter

    Pages 289-291

About this book

"Cultural Composition" discusses the intrinsic relationship between culture imagery and visual expression, and for the first time proposed the concepts and methods that take culture as some design elements. Recursive mathematical logic is introduced to resolve the dynamic constitution of culture elements. The multi-level distribution of cultural elements has been demonstrated, the object of which can be refined as ICON. Culture is streamlined for ICON so as to enable it to be used in a creative way. With a cultural image mapping, ICON evokes the values of identity from the depths of feeling, making products endless charming. The proposition of "Cultural Composition" discovered the law how culture appears and changes in design.

"Cultural Composition" takes Chinese culture as an example, through hundreds of illustrations, enumerated a large number of design work which contain typical culture elements, showing how culture elements appeals in daily-use things intuitively. It has both high theory value and practical value.

Prof. Yunhe Pan is a member of Chinese Academy of Engineering, and also a professor at the College of Computer Science and Technology, Zhejiang University, China. His research area includes digital preservation for cultural heritages, digital library, and intelligent human animation.

Authors and Affiliations

  • College of Computer Science and Technology, Zhejiang University, Hangzhou, China

    Yunhe Pan

Bibliographic Information

Buy it now

Buying options

eBook USD 84.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Hardcover Book USD 109.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access