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Table of contents (6 chapters)
Keywords
About this book
About the author
Bibliographic Information
Book Title: Customer Relationship Management im Krankenhaus
Book Subtitle: Empirische Überprüfung eines Kundenwertmodells für niedergelassene Ärzte
Authors: Dirk Heinrich
Series Title: Marktorientiertes Management
DOI: https://doi.org/10.1007/978-3-8349-6537-0
Publisher: Gabler Verlag Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2011
Softcover ISBN: 978-3-8349-2778-1Published: 15 March 2011
eBook ISBN: 978-3-8349-6537-0Published: 15 March 2011
Series ISSN: 2627-759X
Series E-ISSN: 2627-7603
Edition Number: 1
Number of Pages: XXVIII, 444
Number of Illustrations: 71 b/w illustrations
Topics: Health Care Management, Marketing, Management