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Sports Marketing Agreements: Legal, Fiscal and Practical Aspects

  • Book
  • © 2012

Overview

Authors:
  1. Ian S. Blackshaw

    1. , ASSER International Sports Law Centre, T.M.C. Asser Instituut, The Hague, Netherlands

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  • New and evolving subject
  • Review of the main Sports Marketing Agreements
  • Offers practical guidance on negotiating, drafting and interpreting
  • Includes supplementary material: sn.pub/extras

Part of the book series: ASSER International Sports Law Series (ASSER)

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Table of contents (20 chapters)

  1. Front Matter

    Pages i-xx
    Download chapter PDF

  2. Introductory Remarks

    • Ian S. Blackshaw
    Pages 1-2

  3. Negotiating Drafting and Interpreting Sports Marketing Agreements: Some General Legal and Practical Points and Considerations

    • Ian S. Blackshaw
    Pages 3-16

  4. The Importance of Intellectual Property Rights in Sports Event Marketing

    • Ian S. Blackshaw
    Pages 17-27

  5. Letters of Intent, Heads of Agreement and Preliminary Agreements

    • Ian S. Blackshaw
    Pages 29-66

  6. Confidentiality and Non-Disclosure Agreements

    • Ian S. Blackshaw
    Pages 67-72

  7. Sports Event Management Agreements

    • Ian S. Blackshaw
    Pages 73-87

  8. Sports Corporate Hospitality Agreements

    • Ian S. Blackshaw
    Pages 89-120

  9. Sports Sponsorship Agreements

    • Ian S. Blackshaw
    Pages 121-164

  10. Sports Stadia Naming Rights Agreements

    • Ian S. Blackshaw
    Pages 165-207

  11. Sports Stadia Concession Agreements

    • Ian S. Blackshaw
    Pages 209-222

  12. Sports Licensing and Merchandising Agreements

    • Ian S. Blackshaw
    Pages 223-252

  13. Sports Image Rights and Endorsement Agreements

    • Ian S. Blackshaw
    Pages 253-283

  14. Sports TV Rights Agreements

    • Ian S. Blackshaw
    Pages 285-312

  15. Sports New Media Rights Agreements

    • Ian S. Blackshaw
    Pages 313-378

  16. Fiscal Aspects

    • Ian S. Blackshaw
    Pages 379-430

  17. EU Aspects

    • Ian S. Blackshaw
    Pages 431-452

  18. Alternative Dispute Resolution

    • Ian S. Blackshaw
    Pages 453-464

  19. ‘Best Endeavours’ Clauses

    • Ian S. Blackshaw
    Pages 465-469

  20. ‘Boiler Plate’ Clauses

    • Ian S. Blackshaw
    Pages 471-504
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Keywords

About this book

Sports marketing is not only a global phenomenon, but also a major industry in its own right. This book breaks new ground in that it combines the theory and the practice of sports marketing agreements, which are at the heart of the commercialisation and marketing of sport. A particular feature of this book is the wide-ranging collection of precedents of sports marketing agreements, including, inter alia, sponsorship, merchandising, TV rights and new media, sports image rights and endorsements, event management and corporate hospitality, that are included and are explained and commented on in the text of the book. The book also covers the EU aspects, which are particularly important in this context, especially collective selling, of Sports TV rights and the drafting of the corresponding agreements; as well as the fiscal aspects of sports marketing agreements in general and sports image rights agreements in particular, which need to be taken into account in order to reduce the tax burdenon the resulting revenues. With so much money at stake in sports marketing, the book also deals with the important topic of dispute resolution and, again, provides the reader with some useful corresponding clauses for settling disputes by ADR, particularly through the Court of Arbitration for Sport (CAS). As the author remarks in his Preface, the aim of the book is to provide a leading resource for all those engaged in any way in the money-spinning field of sports marketing, combining - as this book uniquely does - both the theory and the practice of drafting, interpreting and enforcing a variety of sports marketing agreements, especially those with an international dimension.

Authors and Affiliations

  • , ASSER International Sports Law Centre, T.M.C. Asser Instituut, The Hague, Netherlands

    Ian S. Blackshaw

Bibliographic Information

  • Book Title: Sports Marketing Agreements: Legal, Fiscal and Practical Aspects

  • Authors: Ian S. Blackshaw

  • Series Title: ASSER International Sports Law Series

  • DOI: https://doi.org/10.1007/978-90-6704-793-7

  • Publisher: T.M.C. Asser Press The Hague

  • eBook Packages: Humanities, Social Sciences and Law, Law and Criminology (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer-Verlag GmbH, DE, part of Springer Nature 2012

  • Hardcover ISBN: 978-90-6704-792-0Published: 20 October 2011

  • Softcover ISBN: 978-90-6704-837-8Published: 05 June 2013

  • eBook ISBN: 978-90-6704-793-7Published: 20 October 2011

  • Series ISSN: 1874-6926

  • Series E-ISSN: 2215-003X

  • Edition Number: 1

  • Number of Pages: XX, 516

  • Topics: International Sports Law, Marketing

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