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Business Dynamics in North America

Analysis of Spatial and Temporal Trade Patterns

Authors: Rajagopal, Zlatev, Vladimir

  • First book to discuss the 21st century economic relationship between the US and Mexico 
  • Addresses the blend of business management strategies with the impact of politico-economic factors on international trade
  • Elaborates on the dynamics of competitive markets growing in the NAFTA region
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Buy this book

eBook $119.00
price for Mexico (gross)
  • ISBN 978-3-319-57606-0
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $159.00
price for Mexico
  • ISBN 978-3-319-57605-3
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

This book discusses the contemporary trade dynamics necessary for companies to grow competitively in the global marketplace, extending the conceptual and analytical foundations of international trade and economy in North America. This book examines the growth of international trade in North America during the pre-and post-North American Free Trade Agreement (NAFTA), and analyzes the complexities that occurred when the economic recession struck the global markets. It outlines applied tools and techniques for business projects to thrive in the competitive marketplace, and serves as a learning post and a think tank for students, researchers, and business managers operating in a global landscape. 


About the authors

Dr. Rajagopal is Professor of Marketing at EGADE Business School, Mexico City and Adjunct Professor at Boston University, Boston, USA. He is the author of 50 books on marketing and rural development themes and over 400 research contributions in refereed journals. 

Vladimir Zlatev is Associate Professor of  Practice at Administrative Sciences Department  of Boston University, Boston, USA. He is a member of the editorial board of the International Journal of Business Competition and Growth and is guest editor of the journal’s special issue “Applied Business Analytics—Opportunities and Challenges Ahead” (2015).




Table of contents (10 chapters)

  • Overview: North American Trade and Economy

    Rajagopal (et al.)

    Pages 3-26

  • Industrial Policy and Trade Competitiveness in North America

    Rajagopal (et al.)

    Pages 27-53

  • Market Integration in NAFTA Region

    Rajagopal (et al.)

    Pages 55-82

  • Structural Growth in Trade

    Rajagopal (et al.)

    Pages 83-112

  • Venture Collaborations and Management

    Rajagopal (et al.)

    Pages 115-147

Buy this book

eBook $119.00
price for Mexico (gross)
  • ISBN 978-3-319-57606-0
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $159.00
price for Mexico
  • ISBN 978-3-319-57605-3
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Business Dynamics in North America
Book Subtitle
Analysis of Spatial and Temporal Trade Patterns
Authors
Copyright
2018
Publisher
Palgrave Macmillan
Copyright Holder
The Editor(s) (if applicable) and The Author(s)
eBook ISBN
978-3-319-57606-0
DOI
10.1007/978-3-319-57606-0
Hardcover ISBN
978-3-319-57605-3
Edition Number
1
Number of Pages
XVIII, 301
Topics