Asian Journal of Business Ethics - About the Editor
About the Editor
Professor Allan K.K. Chan, PhD, FCIM, FHKIM (陳潔光教授)
Professor Chan is Emeritus Professor in Marketing at Hong Kong Baptist University (HKBU).
He was previously Associate Vice-President (Academic Planning), Executive Associate Dean of Graduate School, and Associate Dean of School of Business at HKBU. He has also served as Interim Dean of the Business School, Director of the Institute for Enterprise Development, Director of Entrepreneurship and Innovation Centre, and Director of Chinese Businesses Case Centre. He has led the HKBU Business School to its achievements of “triple” international accreditations (AACSB, AMBA and EQUIS). Since 2000, he has devoted efforts to direct the self-financed executive-type MBA to launch its Chinese mainland classes in several major cities including Shanghai, Dalian, Nanjing, Guangzhou and Shenzhen; and the DBA to run concurrent classes in Tianjin since 2014. The HKBU MBA in China has gained high reputation in the community, with an established MBA China Alumni Association of membership over 3,000.
Professor Chan has also been serving as Honorary Advisor of the Hong Kong Institute of Marketing, Executive Council member of the China Marketing Association for Colleges and Universities, as well as being External Examiner or programme accreditation panel member for many MBA and postgraduate Marketing programmes in Hong Kong and elsewhere. Over the years, he has been conferred Concurrent/Visiting Professorships of the East China University of Technology (Shanghai), Dalian University of Technology (Dalian), Harbin University of Technology (Harbin) and Shantou University (Shantou) in China. He was appointed as Distinguished Professor (Overseas) (since 2018) by Zhejiang Gongshang University, Visiting Professor (since 2018) by Macau University of Science and Technology, Adjunct Professor (since 2018) by The Hang Seng University of Hong Kong, and Visiting Professor cum Advisor, Lee Shau Kee School of Business and Administration, Hong Kong Metropolitan University (2021-24).
Professor Chan serves as a Member of the Kent Business School Advisory Board (University of Kent, UK) (since 2017), and Panel Member of the University Development Advisory Committee for National Taipei University of Business (since 2014). He is an Auditor to the Quality Assurance Council’s (QAC) Audit Panels of the Second Audit Cycle for Hong Kong’s University Grants Council (UGC) (2015-17), and appointed Member (Business Studies) of the Research Grants Council (RGC) Assessment Panel for Competitive Research Funding Schemes for the local Self-financing Degree Sector (2018-22). He has been serving as panel member for the UK Association of MBAs (AMBA) accreditation exercises of a number of business schools in China and overseas.
Professor Chan advocates qualitative and case-based research approaches, and applies such methodology in his research in marketing and sustainability issues of China business. He also has a focused interest in the study of Chinese brand naming from a linguistic perspective. He has co-authored/edited books in China marketing, small business management, and business cases. He also published academic articles in such journals as Harvard Business Review, International Marketing Review, Industrial Marketing Management, Management International Review, Journal of Global Marketing, International Journal of Advertising, Journal of Product and Brand Management, International Journal of Hospitality Management, Journal of Business Ethics, amongst others. He has guest edited four special issues of Journal of Business Ethics, and chairs a series of World Business Ethics Forum (WBEF), a biennial conference co-founded in 2006 by HKBU and University of Macau. His major funded research projects include topics of Business ethics education in China, and Chinese brand naming studies.
Professor Chan was a Rajawali Foundation Institute for Asia Visiting Fellow at the Ash Center for Democratic Governance and Innovation, John F. Kennedy School of Government, Harvard University, in the Fall Semester 2015 during his sabbatical leave away from HKBU.
Professor Chan was conferred Emeritus Professorship in 2018 by Hong Kong Baptist University upon his retirement after 30 years of service.
Professor Chan and his wife Gloria have a daughter Shareen and son Samuel, both married, and two granddaughters Kaitlyn and Emma at the moment.
Selected Publications
M.W.Y. Lee, A.K.K. Chan and G. Prendergast (2019): When Marketing Dare Not Speak Its Name: Understanding Market Orientation in Chinese NGOs, Journal of Nonprofit and Public Sector Marketing. (published online, March 21, 2019)
A.K.K. Chan, C.H. Chen and L. Zhao (2018), “JD.com: Leveraging the Edge of eBusiness”, Emerald Emerging Markets Case Studies. Vol.8, Iss.2 (August 2018).
C.H. Chen and A.K.K. Chan (2018), “From Asia to Africa: The International Expansion of Hon Chuan Enterprise”, Emerald Emerging Markets Case Studies. Vol.8, Iss. 1 (February 2018).
A.K.K. Chan and S.Y.L. Cheung (2015), “Special Issue on Corporate Social Responsibility and Sustainability: An Introduction” (Editorial Notes), Journal of Business Ethics (Special Issue on 4th WBEF Conference on Corporate Social Responsibility and Sustainability), Vol. 130, Issue 4, September 2015, pp. 753-754.
Marc Fetscherin, Adamantios Diamantopoulos, A.K.K. Chan, Rachael Abbott (2015), “How are Brand Names of Chinese Companies perceived by Americas? ” Journal of Product and Brand Management, Vol. 24, Issue 2, pp. 110-123.
Marc Fetscherin, Ilan Alon, Romie Littrell, A.K.K. Chan (2012), “In China? Pick Your Brand Name Carefully”, Harvard Business Review, September 2012, pp. 708.
Guicheng Shi, Y.Z. Shi, A.K.K. Chan, Matthew T. Liu, K.S. Fam (2011), “The Role of Renqing in Mediating Customer Relationship Investment and Relationship Commitment in China”, Industrial Marketing Management, Vol. 40, Issue 4, May 2011, pp. 496-502.
Henry Fock, A.K.K. Chan and Dengfeng Yan (2011), “Member-Organization Connection Impacts in Affinity Marketing”, Journal of Business Research, Vol. 64, Issue 7, July 2011, pp. 672-679.
A.K.K. Chan, Ludwig M.K. Chang, Vivienne W.M. Luk and Noel Y.M. Siu (2010), “Rethinking the Value of Business Ethics: An introduction” (Editorial Notes), Journal of Business Ethics (Special Issue on “Rethinking the Value of Business Ethics”), Vol. 91, Supplement 1, 1-2.
W.S. Chow, J.P. Wu and A.K.K. Chan (2009), “Effects of Environmental Factors on the Behavior of Chinese Managers in the Information Age”, Journal of Business Ethics, Vol. 89, No.4, November, pp. 629-639.
Guicheng Shi, Y.Z. Shi, A.K.K. Chan and Yonggui Wang (2009), “Relationship Strength in Service Industries: A Measurement Model”, International Journal of Market Research, Vol. 51, Issue 5, pp. 659-685.
I. Alon, R.F. Littrell and A.K.K. Chan (2009), “Branding in China: Global Product Strategy Alternatives”, Multinational Business Review, Winter 2010, Vol. 17, Iss. 4, pp. 123-142.
M.F.Y. Cheung, W. Wu, A.K.K. Chan and M.M.L. Wong (2009), “Subordinate-Superior Guanxi and Employee Work Outcomes: The Mediating Role of Job Satisfaction”, Journal of Business Ethics (Special Issue on “Business Ethics in Greater China), Vol. 88, 77-89.
A.K.K. Chan, P.K. Ip and K.C. Joanna Lam (2009), “Business Ethics in Greater China: An Introduction” (Editorial Notes), Journal of Business Ethics (Special Issue on “Business Ethics in Greater China”), Vol. 88, 1-9.
Guicheng Shi, A.K.K. Chan, Y.Z. Shi and Yonggui Wang (2006), “Dimensions and Determinants of Customer Relationship Strength in Services Selling”, Journal of Academy of Business and Economics, Vol. 6, pp. 140-154.
C.L. Wang, X. Lin, A.K.K. Chan and Y.Z. Shi (2005), “Conflict Handling Styles in International Joint Ventures: A Cross-cultural and Cross-national Comparison”, Management International Review, Vol. 45, 2005/1, pp. 3-21.
Y.Y. Huang and A.K.K. Chan (2005), “The Role of language and Culture in Marketing Communication: A Study of Chinese Brand Names”, Journal of Asian Pacific Communication, Vol. 15, No. 2, pp. 257-285.
A.K.K. Chan, L. Denton and A.S.L. Tsang (2003), “The Art of Gift Giving in China”, Business Horizons, Vol. 46, No. 4, July-August, pp. 47-52.
A.K.K. Chan and Y.Y. Huang (2001), “Chinese Brand Naming Principles: The Case of Drinks”, Marketing Intelligence and Planning, Vol. 19, No. 5, pp. 309-318.
C.C.L. Wang, A.K.K. Chan and Z.X. Chen (2001), “Segment Intenders and Non-intenders in China’s Property Market: A Hybrid Approach”, Journal of Consumer Marketing, Vol. 18, No. 4/5, pp. 319-329.
A.K.K. Chan and Y.Y. Huang (2001), “Chinese Brand Naming: A Linguistic Analysis of the Names of Ten Product Categories”, Journal of Product and Brand Management, Vol. 10, No. 2, pp. 103-119.
C.C.L. Wang and A.K.K. Chan (2001), “A Content Analysis of Connectedness vs. Separateness Themes Used in US and PRC Print Advertisements”, International Marketing Review, Vol. 18, No. 2, pp. 145-160.
Z.X. Chen, C.C.L. Wang, A.K.K. Chan and Z.C. Zheng (2000), “The Influence of Hedonic Values on Consumer Behaviours: An Empirical Investigation in China”, Journal of Global Marketing, Vol. 14, No. 1/2, pp. 169-186.
Y.Z. Shi, W.S. Siu and A.K.K. Chan (1998), “The Development of International Business Education in China”, Review of Business, Vol. 20, No. 2, Winter, pp. 25-27.
A.K.K. Chan (1997), “Localization in International Branding: A Longitudinal Comparison of the Chinese Names of Foreign Brands in Hong Kong Between 1987-1988 and 1994-1995”, Journal of Marketing Communications, Vol. 3, No. 2, June 1997, pp. 127-137.
A.K.K. Chan and Y.Y. Huang (1997), “Brand Naming in China: A Linguistic Approach”, Marketing Intelligence and Planning, Vol. 15, No. 5, August 1997, pp. 227-234.
R.W. Armstrong, F.M. Go, C. Mok and A.K.K. Chan (1997), “The Importance of Cross-Cultural Expectations in the Measurement of Service Quality Perceptions in the Hotel Industry”, International Journal of Hospitality Management, Vol. 16, No. 2, 1997, pp. 181-190.
A.K.K. Chan and L. Dandurand (1997), “Determinants of Technology Usage in Marketing Planning: A Study of Chinese Managers in Hong Kong, Taiwan and PRC with Implications in Cross Cultural Management”, Journal of International Marketing and Marketing Research, Vol. 22, No. 1, February 1997, pp. 19-34.
A.K.K. Chan and L. Denton (1991), “Bank Selection Criteria of Multiple Bank Users in Hong Kong”, International Journal of Bank Marketing, Vol. 9, No. 5, 1991, pp. 23-34.
W.S. Siu and A.K.K. Chan (1991), “International Business Education in China: Present Needs and Future Challenges”, Journal of Teaching in International Business, Vol. 2, No. 3/4, 1991, pp. 83-95.
A.K.K. Chan (1990), “Localization in International Branding: A Preliminary Investigation on Chinese Names of Foreign Brands in Hong Kong”, International Journal of Advertising, Vol. 9, No. 1, 1990, pp. 81-91.
A.K.K. Chan and V.S.M. Ma (1990), “Corporate Banking Behaviour: A Survey Study in Hong Kong”, International Journal of Bank Marketing, Vol. 8, No. 2, 1990, pp. 25-31.
A.K.K. Chan (1989), “Book Review - Marketing Research Methods by Z.C. Zheng & J.W. Yu, Zhongshan University Press, 1988”, Journal of the Market Research Society (now renamed as International Journal of Market Research), Vol. 31, No. 3, 1989, pp. 423-424.
Selected Publications (In Chinese)
王朝輝、陳潔光、歐進鋒(2021)，「农产品流通体系影响农产品价格波动的机理与路径」，《中國管理科學》，第29卷，第12期。2021年12月。頁92-103。
王朝輝、陳潔光、黄霆、程瑜(2013)，「企業創建自主品牌關鍵影响因素動態演化的實地研究：基于廣州的12家企業個案現場訪談數據的質性分析」，《管理世界》(月刋)，2013年第6期，頁45-61。
范茂榮(Marc Fetscherin), 龍漪瀾(Ilan Alon), 李羅馬(Romie Littrell), 陳潔光(A.K.K. Chan) (2012)，「中文譯名要當心」(魯志娟譯)，《哈佛商業評論》中文版，2012年第2期(9月)，頁140-142。
李金强、陳潔光、楊昱昇(合著)(2009)，《福源潮汕澤香江：基督教潮人生命堂百年史述1909-2009》，香港：商務印書館，2009，共367頁。
黄月園、陳潔光、衛志强(2006)，「漢語商品品名的語義特性」，載於陳章太等(編)，《語言規則的理論與實踐：第四屆全國社會語言學學術研討會論文集》，北京：語文出版社，頁557-562。
黄月園、陳潔光、衛志強 (2003)，”漢語品名的語言特性”，《語言文字應用》，中國，第3期，八月，頁81-89。
陳潔光、黄月園 (2003)，“中國的品牌命名—十類中國產品品牌名稱的語言學分析”，《南開管理評論》，中國，第6卷第2期，頁47-54。
成思危(主編)，陳潔光、李新春、陳鎮雄(副主編) (2003)，《當代中國工商管理案例研究》第二輯，北京：中國人民大學出版社、民主與建設出版社，2003，共289頁。
成思危(主編)，陳潔光、李新春、陳鎮雄(副主編) (2003)，《當代中國工商管理案例研究》第二輯(教師指導手冊)，北京：中國人民大學出版社、民主與建設出版社，2003，共115頁。
成思危(主編)，陳潔光、蕭偉森(副主編) (2003)，《當代中國工商管理案例研究》第三輯，北京：中國人民大學出版社、民主與建設出版社，2003，共184頁。
成思危(主編)，陳潔光、蕭偉森(副主編) (2003)，《當代中國工商管理案例研究》第三輯(教師指導手冊)，北京：中國人民大學出版社、民主與建設出版社，2003，共53頁。
梅清豪、林新法、陳潔光編著(2001)，《市場營銷學原理》，中國：電子工業出版社，2001，共406頁。
陳潔光、沙振權 (編) (1998)，《中國連鎖經營的理論與實踐》，華南理工大學出版社，1998，共276頁。
卜妙金、陳潔光 (1996)，《中國市場營銷：環境與策略》，香港商務印書館，1996，共296頁。
卜妙金、陳潔光 (1993)，《中國市場營銷》，香港商務印書館，1993，共283頁。
鄧東濱、陳潔光合著 (1979)，《小型企業管理》，台灣：聯經出版事業公司，1979，共215頁。
陳潔光、蕭霍綺文、黃月園、嚴登峰(2007)， 「品牌解讀：大處着眼與小處着手」，《信報財經月刋》，第366期，2007年9月號，pp. 78-81.
陳潔光、劉忠明、卜妙金、鄭宗成 (1988)，“中國酒店 (賓館) 服務的營銷效率 – 一個著重于國營和合資酒店之間差別的探索性驗証研究”，《管理評論》，廣州中山大學，第一卷，第一期，1988年3月，頁51-56。