Editors:
- Includes the full proceedings of the 2013 World Marketing Congress?
- Offers quality research and insights in the field of marketing from around the world
- Includes contributions related to marketing strategy, marketing management and consumer behavior
Part of the book series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science (DMSPAMS)
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Table of contents (220 papers)
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Front Matter
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B2B TRANSACTIONS, PRICE AND GOVERNANCE
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Front Matter
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CONSUMER BEHAVIOR GENERAL
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Front Matter
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BASE OF PYRAMID/SUBSISTENCE MARKET ACTORS AND THE GLOBAL ECONOMY
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Front Matter
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CROSS-FUNCTIONAL AND CROSS-DISCIPLINARY CHALLENGES AND OPPORTUNITIES
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Front Matter
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EMPLOYEE HEALTH, SENIOR CENTER SERVICESCAPES AND TECHNOLOGY ACCEPTANCE
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Front Matter
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CONSUMER BEHAVIOR: FOOD ISSUES
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Front Matter
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About this book
​This volume includes the full proceedings from the 2013 World Marketing Congress held in Melbourne, Australia with the theme Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior.
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​Â
Editors and Affiliations
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Kent State University, Kent, USA
Colin Campbell
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Monash University, Melbourne, Australia
Junzhao (Jonathon) Ma
Bibliographic Information
Book Title: Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing
Book Subtitle: Proceedings of the 2013 World Marketing Congress
Editors: Colin Campbell, Junzhao (Jonathon) Ma
Series Title: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
DOI: https://doi.org/10.1007/978-3-319-24184-5
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Academy of Marketing Science 2016
Hardcover ISBN: 978-3-319-24182-1Published: 02 December 2015
Softcover ISBN: 978-3-319-37362-1Published: 23 August 2016
eBook ISBN: 978-3-319-24184-5Published: 01 December 2015
Series ISSN: 2363-6165
Series E-ISSN: 2363-6173
Edition Number: 1
Number of Pages: XXXII, 922
Additional Information: Originally published by the Academy of Marketing Science, Ruston, LA, 2013
Topics: Marketing, Business Strategy/Leadership, Sales/Distribution