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  • © 2021

Learning from Communicators in Social Change

Rethinking the Power of Development

Editors:

  • Offers multiple, comparative perspectives on the field of communication for development and social change from both scholars and practitioners
  • Combined emphasis on both the theoretical foundation and practical application
  • Strong focus on ethical concerns in communication for development and social change with an overview of the historical context of development communications

Part of the book series: Communication, Culture and Change in Asia (CCCA, volume 7)

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Table of contents (17 chapters)

  1. Front Matter

    Pages i-xxiii
  2. The Beginnings of DSC in FAO

    • Silvia Balit
    Pages 49-58
  3. Communication Planning Recalled

    • Alan Hancock
    Pages 59-70
  4. Sure Ducks: What I Learned in the Village

    • Timothy Kennedy
    Pages 125-144
  5. RNTC—Latin America: Lessons Learnt During Three Decades of Educational Communication for Development

    • Daniel Prieto Castillo, Amable Rosario, Carlos Eduardo Cortés
    Pages 235-250
  6. Back Matter

    Pages 267-270

About this book

This book presents the perspectives of some of the main players, both academics and professionals, in communication for sustainable development and social change so as to provide valuable lessons for future generations of change agents. It places emphasis on both the theoretical foundation and practical applications and ethical concerns in communication for development and social change. Most of the available historical accounts in development communications make a distinction between the modernization paradigm, the dependency paradigm and the multiplicity or participatory paradigm. These historical accounts have been dominated by framing developments within these paradigms, as the logical offspring of the Western drive to develop the world after colonization and the Second World War. The subsequent collapse of the Soviet Union in the late eighties, together with the rise of the U.S. as the only remaining ‘superpower,’ the emergence of the European Union and China, the gradual coming to the fore of regional powers, such as the BRICS countries, and the recent meltdown of the world financial system has rendered disastrous consequences for people everywhere. This book responds to these changes and challenges in presenting a rethinking of the “power” of development, and consequently the place and role of communication in it. It is aimed at both emerging research students, policymakers and social research practitioners who are interested in the history of communication for development and social change and the role and place of mayor players in it. This is most applicable to the political and educational sector, as well as scholars of history, social work, and human rights. The book will provide valuable insights for beginners in these fields who are not yet familiar with the increasingly important and emerging field of global social change.

Editors and Affiliations

  • UNESCO Chair in Communication for Sustainable Social Change, Amherst, USA

    Jan Servaes

About the editor

Jan Servaes (PhD) was UNESCO Chair in Communication for Sustainable Social Change. He has taught International Communication and Communication for Social Change in Australia, Belgium, China, Hong Kong, the United States, The Netherlands, and Thailand, in addition to several teaching stints at about 120 universities in 55 countries.  Servaes is Editor of the Lexington Book Series “Communication, Globalization and Cultural Identity” and the Springer Book Series “Communication, Culture and Change in Asia”, and was Editor-in-Chief of the Elsevier journal “Telematics and Informatics: An Interdisciplinary Journal on the Social Impacts of New Technologies”. Servaes has undertaken research, development, and advisory work around the world and is the author of journal articles and books on such topics as international and development communication; ICT and media policies; intercultural communication; participation and social change; and human rights and conflict management. He is knownfor his ‘multiplicity paradigm’ in “Communication for Development. One World, Multiple Cultures” (1999). 


Bibliographic Information

Buy it now

Buying options

eBook USD 84.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 109.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book USD 109.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access