Asian Qualitative Research in Tourism

1. Front Matter

   Pages i-xviii

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2. Locating Asian Research and Selves in Qualitative Tourism Research

   • Paolo Mura, Catheryn Khoo-Lattimore

   Pages 1-20

3. The Move Away Towards an Asian Research Paradigm

   1. Front Matter

      Pages 21-21

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   2. Tourism Studies and the Metaphysics of Presence: Matters of Ontology and the Enlightened Eye

      • Keith Hollinshead, Rukeya Suleman

      Pages 23-50

   3. Tourism Studies and the Lost Mandates of Knowing: Matters of Epistemology for the Inscriptive/Projective Industry

      • Keith Hollinshead, Rukeya Suleman

      Pages 51-79

   4. Beyond Theorising: Distinguishing Between the Limitations of Critical Theory and the Researcher

      • Joo-Ee Gan

      Pages 81-95

   5. Situating Asian Tourism Ontologies, Epistemologies and Methodologies: From Colonialism to Neo-colonialism

      • Sarah N. R. Wijesinghe, Paolo Mura

      Pages 97-115

   6. How Could We Be Non-Western? Some Ontological and Epistemological Ponderings on Chinese Tourism Research

      • Jundan (Jasmine) Zhang

      Pages 117-136

4. Researching the Asian Way: Methodologies and Methods

   1. Front Matter

      Pages 137-137

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   2. Qualitative Research Skill Training: Learning Ethnography in the Field

      • Stuart Hayes, Hazel Tucker

      Pages 139-151

   3. Working and Traveling in New Zealand: A Reflective Narrative in the Field

      • Hongrui Zhu, Hazel Tucker, Tara Duncan

      Pages 153-171

   4. The Qualitative Other: An Autoethnography

      • Matias Thuen Jørgensen

      Pages 173-184

   5. Understanding Ethnography: An ‘Exotic’ Ethnographer’s Perspective

      • Mayukh Dewan

      Pages 185-203

   6. Utilising Collaborative Autoethnography in Exploring Affinity Tourism: Insights from Experiences in the Field at Gardens by the Bay

      • Josephine Pryce, Hayley Pryce

      Pages 205-220

   7. Co-construction in the Study of Trade Union Movements in the Nepalese Tourism Industry Using a Grounded Theory Approach

      • Sandeep Basnyat

      Pages 221-238

5. Asian Introspection and Reflexivity in Research

   1. Front Matter

      Pages 239-239

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   2. Qualitative Research in Tourism: Reflections of an Asian Researcher

      • Sushila Devi S. Rajaratnam

      Pages 241-254

   3. Black on Brown: Research Paradoxes for Black Scholars Working in Ethnic Communities

      • Samuel Adeyinka-Ojo, Catheryn Khoo-Lattimore

      Pages 255-270

   4. Prophet or Profit? Emotional Reflections on Indonesian Tourism

      • Dini Mariska, Eric Jacob Shelton

      Pages 271-288

   5. “When in Rome Do as the Romans Do”? A Reflective Account on Methodological Approach During PhD Journey

      • Vahideh Abaeian

      Pages 289-304

This book explores the ontologies, epistemologies, methodologies, and methods that inform tourism qualitative research conducted either by Asian scholars or non-Asian scholars focusing on Asia. In addition to providing a platform for researchers to publish their qualitative journeys, it aims to encourage further Asian qualitative tourism research production.


The book not only includes chapters from Asian scholars but also non-Asian tourism researchers with a focus on Asia, as their chapters are crucial to represent the multiplicity of realities constituting ‘Asia’. It is of interest to the whole tourism academic community as it provides novel methodological insights from a non-Western perspective, which at the moment are often silenced by dominant (Western) voices.

• Qualitative tourism research
• Asia
• Asian research paradigms
• Research methodology
• Critical turn in tourism studies
• Hopeful tourism
• Academy of hope
• Ethnographic fieldwork
• Critical theory
• Non-positivist paradigm
• Autoethnography
• Narrative analysis
• Interpretive methodology
• Reflexive methodology
• Research paradigm
• Research method
• Research ethics
• Grounded theory methodology

• Taylor’s University, Subang Jaya, Malaysia

  Paolo Mura

• Griffith University, Nathan, Australia

  Catheryn Khoo-Lattimore

Paolo Mura is Senior Lecturer and Programme Director of the Postgraduate Programmes, Graduate School of Hospitality and Tourism, Taylor's University, Selangor, Malaysia. His research interests include tourist behaviour, gender and tourism, and qualitative tourism research.

Catheryn Khoo-Lattimore is Senior Lecturer in the Department of Tourism, Sport and Hotel Management, Griffith University, Queensland, Australia. She is a Networking Committee Member of the International Council on Hotel, Restaurant, and Institutional Education (ICHRIE) and is on the executive committee for the Council for Australasian Tourism and Hospitality Education (CAUTHE). She researches emerging trends in women and family travel and tourism, as well as consumer behaviour (tourists and guests), services marketing, and qualitative research methods.

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