Skip to main content
Book cover

Sustainable Fashion: Consumer Awareness and Education

  • Book
  • © 2019

Overview

  • Highlights customer-centric sustainability in sustainable fashion
  • Presents case studies on the importance of consumer awareness of sustainability in clothing
  • Discusses consumer attitudes towards sustainable fashion and consumption

Part of the book series: Textile Science and Clothing Technology (TSCT)

This is a preview of subscription content, log in via an institution to check access.

Access this book

eBook USD 54.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 69.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book USD 99.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access

Licence this eBook for your library

Institutional subscriptions

Table of contents (3 chapters)

Keywords

About this book

This book uses case studies to discuss consumer awareness of and education on sustainable fashion. It highlights how some textile brands have started using consumer awareness tags to educate consumers on the use of their products (e.g. which machine cycle and temperature they should use to wash their products, as well as the best drying conditions in terms of environmental sustainability). Consumer awareness of and knowledge on sustainable fashion is the crux of customer-centric sustainability, and several NGOs and even brands have started taking essential steps to promote this.

Editors and Affiliations

  • Hong Kong, Hong Kong

    Subramanian Senthilkannan Muthu

About the editor


Dr Subramanian Senthilkannan Muthu holds PhD in Textiles Sustainability and he has over 40 books to his credit along with 80 research publications. He is well known in the field of Textiles Sustainability due to his notable contributions to the society in terms of his academic and industrial experiences. He is an editor in chief of Textiles & Clothing Sustainability Journal.

Bibliographic Information

Publish with us