Collaborative Research Design

1. Front Matter

   Pages i-viii

   PDF

2. Introductory Remarks

   1. Front Matter

      Pages 1-1

      PDF

   2. Doing Quality Collaborative Research with Business

      • Louise Young, Per Vagn Freytag

      Pages 3-17

3. Research Models and Processes

   1. Front Matter

      Pages 19-20

      PDF

   2. Understanding the Process of Empirical Business Studies: The Influence of Methodological Approaches

      • Anne-Mette Sonne, Mads Bruun Ingstrup, Anders Peder Hansen

      Pages 21-44

   3. Theory Building: Using Abductive Search Strategies

      • Kristian Philipsen

      Pages 45-71

   4. A Framework for Undertaking Conceptual and Empirical Research

      • Susanne Wiatr Borg, Louise Young

      Pages 73-92

   5. The Palette of Literature Reviews Available for Critical Realists

      • Majbritt Rostgaard Evald

      Pages 93-120

4. Research Methods for Information Gathering and Generating

   1. Front Matter

      Pages 121-123

      PDF

   2. Interviewing Like a Researcher: The Powers of Paradigms

      • Majbritt Rostgaard Evald, Per Vagn Freytag, Suna Løwe Nielsen

      Pages 125-154

   3. Using Workshops in Business Research: A Framework to Diagnose, Plan, Facilitate and Analyze Workshops

      • Pia Storvang, Bo Mortensen, Ann Højbjerg Clarke

      Pages 155-174

   4. Tangible Business Interviews

      • Jacob Buur

      Pages 175-194

   5. Multi-method Systematic Observation: Theory and Practice

      • Sana Marroun, Louise Young

      Pages 195-221

   6. The Use of Experiments in Business Research

      • Anders Haug

      Pages 223-248

5. Analysis and Presentation of Findings

   1. Front Matter

      Pages 249-250

      PDF

   2. Analysis of Qualitative Data: Using Automated Semantic Analysis to Understand Networks of Concepts

      • Louise Young, Kristin B. Munksgaard

      Pages 251-284

   3. Displaying Research Results

      • Winie Evers, Ian Wilkinson, Per Vagn Freytag

      Pages 285-310

6. Researching in the Present and Future

   1. Front Matter

      Pages 311-312

      PDF

   2. Vignettes in Critical Theory Investigations

      • Grethe Heldbjerg, Dennis van Liempd

      Pages 313-340

   3. Improvising in Research: Drawing on Theatre Practices

      • Henry Larsen, Preben Friis

      Pages 341-375

This book articulates and interconnects a range of research methods for the investigation of business management processes. It introduces new directions that both recognise the business community as stakeholders in the research process and seek to include them in that process. The book presents a range of contemporary research methods with particular focus on those that allow insights into business managers’ thoughts and behaviours. It includes fresh views on traditional research designs, for example new approaches to using literature reviews, experiments, interviews and observation studies. It also considers cutting-edge research methods, such as the use of vignettes, workshops, improvisation and theatre, as well as computer-based simulation. In addition to discussing new approaches to data capture and data generation, it presents new methods of data analysis by considering various forms of models and modelling, new forms of computer-aided text analysis and innovative approaches todata display.

Finally, the book provides a link between the philosophical underpinnings of research and the different research methods presented. This is often neglected but undertaking the knowledge-generating journey that is research includes having a view on reality and marrying this to beliefs about how the reality to be investigated can be best expedited.

• B2B Marketing
• Abductive Reasoning
• Automated Content Analysis
• Business Research Methods
• Critical Realism
• Critical Theory
• Data Analysis
• Data Collection
• Experiments in Business Studies
• Facilitated Workshop
• Focus Group
• Interpretivism in Business Research
• Literature Review
• Marketing Research
• Methodological Framework
• Positivism in Business Research
• Qualitative Research Methods
• Research Design
• Research Methodology
• Tangible Material Modeling

• University of Southern Denmark, Kolding, Denmark

  Per Vagn Freytag, Louise Young

Per Vagn Freytag is Professor of Marketing at the University of Southern Denmark. His main area of research is business-to-business marketing, specifically segmentation and portfolio planning, with a focus on dyads and understanding collaboration between firms. Throughout his career he has been heavily involved in substantial knowledge-sharing and collaboration activities between universities and public and private firms.



Louise Young is Emeritus Professor of Marketing at the University of Western Sydney and Visiting Professor of Marketing at the University of Southern Denmark. Her main focus is business-to-business marketing and is widely known for her work on trust and cooperation in business relationships. She has also worked in the areas of innovation in networks, idea and resource innovation, the industrial selling process, relationship building through professional networking, alienation in channels of distribution and relational commitment. 
;

Policies and ethics