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e-Consumers in the Era of New Tourism

  • Book
  • © 2016

Overview

Editors:
  1. Erkan Sezgin

    1. Anadolu University, Eskisehir, Turkey

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  • Presents state-of-the-art marketing tools, especially those used in the e-world of tourism
  • Provides readers with guidance to create new marketing methods
  • Appeals to both academics and practitioners alike

Part of the book series: Managing the Asian Century (MAAC)

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Table of contents (8 chapters)

  1. Front Matter

    Pages i-x
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  2. An Introduction to Consumer Metamorphosis in the Digital Age

    • İnci Oya Coşkun, Hakan Yılmaz
    Pages 1-12

  3. Mobile Communication and Applications in Tourism

    • Hakan Yılmaz, Serkan Olgaç
    Pages 13-33

  4. Usage of E-Loyalty Programs in Hospitality Industry

    • Gökçe Yüksek, Özen Kırant Yozcu
    Pages 35-51

  5. New Toy of Marketing Communication in Tourism: Gamification

    • Hakan Yılmaz, İnci Oya Coşkun
    Pages 53-71

  6. The Symbolic Representation of Tourism Destinations: A Semiotic Analysis

    • Hakan Sezerel, Birgül Taşdelen
    Pages 73-86

  7. Customer Decisions on Hotel Booking via Mobile Phone and Tablet Applications: A Case Study of Luxury Hotels in Bangkok

    • Kobkrit Sooksatit
    Pages 87-102

  8. MoViT: A 3D Mobile Virtual Tour App of Panguil River Eco-Park

    • Sean Archie I. Urriza, Maden R. Ferrer, Niña Jonessa Dizer, Ellenita R. Red
    Pages 103-122

  9. Marketing for New Tourism Perceived by East Asian E-Consumers

    • Erkan Sezgin, Semra Gunay Aktaş
    Pages 123-135

  10. Back Matter

    Pages 137-139
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Keywords

About this book

This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism. It also discusses topics such as mobile marketing, gamification as a marketing communication tool, the impact of social media on tourism consumers, and the use of e-loyalty programs in the accommodation sector. Students taking e-marketing and market research courses in tourism can use this work as a source book for the principles of new marketing management. e-Consumers in the Era of New Tourism serves as a helpful resource for practitioners, as well as researchers and students of e-marketing.

Editors and Affiliations

  • Anadolu University, Eskisehir, Turkey

    Erkan Sezgin

About the editor

Erkan Sezgin, PhD. received his graduate and PhD degrees from the Tourism Management faculty of Anadolu University. Erkan Sezgin specializes in information communication technology applications concerning tourism, as well as the travel business and airline industry. His research, consisting mainly of journal articles and conference papers, focuses on corporate branding and information technologies, primarily of travel and airline companies. He is currently Associate Professor and Deputy Dean of Tourism in the Faculty at Anadolu University.

Bibliographic Information

  • Book Title: e-Consumers in the Era of New Tourism

  • Editors: Erkan Sezgin

  • Series Title: Managing the Asian Century

  • DOI: https://doi.org/10.1007/978-981-10-0087-4

  • Publisher: Springer Singapore

  • eBook Packages: Business and Management, Business and Management (R0)

  • Copyright Information: Springer Science+Business Media Singapore 2016

  • Hardcover ISBN: 978-981-10-0085-0Published: 21 January 2016

  • eBook ISBN: 978-981-10-0087-4Published: 20 January 2016

  • Series ISSN: 2364-5857

  • Series E-ISSN: 2364-5865

  • Edition Number: 1

  • Number of Pages: X, 139

  • Number of Illustrations: 12 b/w illustrations, 5 illustrations in colour

  • Topics: Tourism Management, e-Business/e-Commerce, Marketing

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