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Table of contents (6 chapters)
Keywords
Bibliographic Information
Book Title: Qualitative Marktforschung
Book Subtitle: Methoden, Einsatzmöglichkeiten und Beurteilungskriterien
Authors: Gaby Kepper
Series Title: DUV Wirtschaftswissenschaft
DOI: https://doi.org/10.1007/978-3-663-14563-9
Publisher: Deutscher Universitätsverlag Wiesbaden
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eBook Packages: Springer Book Archive
Copyright Information: Springer Fachmedien Wiesbaden 1994
Softcover ISBN: 978-3-8244-0216-8Published: 01 January 1994
eBook ISBN: 978-3-663-14563-9Published: 21 November 2013
Edition Number: 1
Number of Pages: XV, 255
Number of Illustrations: 7 b/w illustrations
Topics: Psychological Methods/Evaluation