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Agentur 2000

Entwicklungen und Perspektiven für Anbieter von Kommunikationsdienstleistungen

  • Book
  • © 1993

Overview

Authors:
  1. Answin Vilmar

    1. Berlin 31, Deutschland

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Part of the book series: Konsum und Verhalten (KONSUM, volume 38)

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Table of contents (7 chapters)

  1. Front Matter

    Pages I-XV
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  2. Einführung

    1. Einführung

      • Answin Vilmar
      Pages 1-20

  3. Umfeld- und Agenturentwicklungen

    1. Umfeldfaktoren

      • Answin Vilmar
      Pages 21-50

    2. Agenturfaktoren

      • Answin Vilmar
      Pages 50-134

  4. Szenarien „Kommunikation 2000“ und „Agentur 2000“

    1. Szenario und Delphi-Studie als Methoden der Langfristprognostik

      • Answin Vilmar
      Pages 135-156

    2. Kommunikation 2000 — Umfeldszenarien

      • Answin Vilmar
      Pages 157-188

    3. Agentur 2000 — Agenturszenarien

      • Answin Vilmar
      Pages 189-235

    4. Schlußbemerkung

      • Answin Vilmar
      Pages 236-237

  5. Back Matter

    Pages 238-256
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Keywords

Authors and Affiliations

  • Berlin 31, Deutschland

    Answin Vilmar

Bibliographic Information

  • Book Title: Agentur 2000

  • Book Subtitle: Entwicklungen und Perspektiven für Anbieter von Kommunikationsdienstleistungen

  • Authors: Answin Vilmar

  • Series Title: Konsum und Verhalten

  • DOI: https://doi.org/10.1007/978-3-642-52395-3

  • Publisher: Physica Heidelberg

  • eBook Packages: Springer Book Archive

  • Copyright Information: Springer-Verlag Berlin Heidelberg 1993

  • Softcover ISBN: 978-3-7908-0651-9Published: 14 December 1992

  • eBook ISBN: 978-3-642-52395-3Published: 13 March 2013

  • Series ISSN: 0176-9235

  • Edition Number: 1

  • Number of Pages: XVI, 254

  • Number of Illustrations: 49 b/w illustrations

  • Topics: Business and Management, general, Marketing

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