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Table of contents (4 chapters)
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Front Matter
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Back Matter
About this book
About the author
Bibliographic Information
Book Title: Akustische Reize als Instrument der Markenkommunikation
Authors: Simone Roth
Series Title: Marken- und Produktmanagement
DOI: https://doi.org/10.1007/978-3-663-09233-9
Publisher: Deutscher Universitätsverlag Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Springer Fachmedien Wiesbaden 2005
eBook ISBN: 978-3-663-09233-9Published: 27 February 2015
Edition Number: 1
Number of Pages: XXI, 297
Number of Illustrations: 48 b/w illustrations
Topics: Marketing