Personal Data in Competition, Consumer Protection and Intellectual Property Law

1. Front Matter

   Pages i-vi

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2. Introducing a Holistic Approach to Personal Data

   • Mor Bakhoum, Beatriz Conde Gallego, Mark-Oliver Mackenrodt, Gintarė Surblytė-Namavičienė

   Pages 1-4

3. Fundamentals of Personal Data: Between Personal Property Rights and Regulation

   1. Front Matter

      Pages 5-5

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   2. The Golden Age of Personal Data: How to Regulate an Enabling Fundamental Right?

      • Manon Oostveen, Kristina Irion

      Pages 7-26

   3. From Personality to Property?

      • Andreas Sattler

      Pages 27-54

   4. The Failure of Control Rights in the Big Data Era: Does a Holistic Approach Offer a Solution?

      • Helena Ursic

      Pages 55-83

   5. The Ambivalence of Algorithms

      • Philipp Hacker

      Pages 85-117

4. Personal Data and Competition Law

   1. Front Matter

      Pages 119-119

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   2. Blurring Boundaries of Consumer Welfare

      • Inge Graef

      Pages 121-151

   3. The Rise of Big Data and the Loss of Privacy

      • Anca D. Chirita

      Pages 153-189

   4. Big Data, Open Data, Privacy Regulations, Intellectual Property and Competition Law in an Internet-of-Things World: The Issue of Accessing Data

      • Björn Lundqvist

      Pages 191-214

   5. A Competition-Law-Oriented Look at the Application of Data Protection and IP Law to the Internet of Things: Towards a Wider ‘Holistic Approach’

      • Jacopo Ciani

      Pages 215-249

5. Personal Data, Civil Law and Consumer Protection

   1. Front Matter

      Pages 251-251

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   2. Proprietary Rights in Digital Data? Normative Perspectives and Principles of Civil Law

      • Lennart Chrobak

      Pages 253-272

   3. Personal Data After the Death of the Data Subject—Exploring Possible Features of a Holistic Approach

      • Mark-Oliver Mackenrodt

      Pages 273-302

   4. The General Data Protection Regulation and Civil Liability

      • Emmanuela Truli

      Pages 303-329

   5. Protecting Children Online: Combining the Rationale and Rules of Personal Data Protection Law and Consumer Protection Law

      • Milda Mačėnaitė

      Pages 331-375

   6. Personal-Data and Consumer Protection: What Do They Have in Common?

      • Matilde Ratti

      Pages 377-393

6. Personal Data, IP, Unfair Competition and Regulation

   1. Front Matter

      Pages 395-395

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   2. The Right to Data Portability and Cloud Computing Consumer Laws

      • Davide Mula

      Pages 397-410

This book analyses the legal approach to personal data taken by different fields of law. An increasing number of business models in the digital economy rely on personal data as a key input. In exchange for sharing their data, online users benefit from personalized and innovative services. But companies’ collection and use of personal data raise questions about privacy and fundamental rights. Moreover, given the substantial commercial and strategic value of personal data, their accumulation, control and use may raise competition concerns and negatively affect consumers. To establish a legal framework that ensures an adequate level of protection of personal data while at the same time providing an open and level playing field for businesses to develop innovative data-based services is a challenging task.
With this objective in mind and against the background of the uniform rules set by the EU General Data Protection Regulation, the contributions to this book examine the significance and legal treatment of personal data in competition law, consumer protection law, general civil law and intellectual property law. Instead of providing an isolated analysis of the different areas of law, the book focuses on both synergies and tensions between the different legal fields, exploring potential ways to develop an integrated legal approach to personal data.

• Data-driven economy
• Data protection
• Competition
• Consumer protection
• Intellectual property

• Max Planck Institute for Innovation and Competition, Munich, Germany

  Mor Bakhoum, Beatriz Conde Gallego, Mark-Oliver Mackenrodt

• Faculty of Law, Vilnius University, Vilnius, Lithuania

  Gintarė Surblytė-Namavičienė

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